Sales Executive

About the role

We are a toy wholesaler expanding our distribution of toys, collectible products, and blind boxes across Malaysia. We are seeking a commercially driven sales professional to grow our retailer network, win new accounts, and strengthen relationships with existing customers.

Key responsibilities

• Develop and execute a territory sales plan to expand the company's retail and wholesale customer base across Malaysia.
• Identify, approach, onboard, and develop new retail accounts for toys, collectibles, and blind-box products.
• Leverage existing FMCG, retail, wholesale, distributor, and trade contacts to accelerate market access and retailer outreach.
• Manage and grow relationships with existing customers through regular store visits, account reviews, product recommendations, and promotional support.
• Present product ranges, new launches, pricing, promotions, display concepts, and commercial proposals to buyers and store owners.
• Build coverage across relevant channels, including independent toy and hobby retailers, gift and novelty stores, convenience stores and mini-markets, supermarkets and hypermarkets, bookstores, pharmacies, department stores, specialty retailers, and e-commerce sellers.
• Monitor competitor activity, retail pricing, market trends, consumer demand, and emerging collectible or blind-box opportunities.
• Work closely with internal teams on stock availability, order processing, merchandising materials, promotional campaigns, and customer service.
• Track sales pipeline, customer visits, quotations, orders, collections, and account performance in a timely and accurate manner.
• Achieve agreed sales, new-account acquisition, distribution-coverage, and collection targets.

The Candidate should have:

• Diploma or degree in Business, Marketing, Sales, or a related field is preferred.
• 3–8+ years of sales, business development, key account, wholesale, or distribution experience in Malaysia.
• Strong preference for candidates with experience in FMCG, consumer products, retail distribution, or general trade sales.
• Demonstrated ability to open new accounts and expand retail distribution.
• An active and relevant network among Malaysian retailers, distributors, wholesalers, store owners, and/or retail buyers is highly desirable.
• Experience dealing with general trade, independent retail, modern trade, convenience, specialty retail, or regional distributors.
• Experience in toys, collectibles, gifts, stationery, lifestyle products, or entertainment merchandise is an advantage.
• Comfortable with frequent travel, customer visits, and field-based sales activity throughout Malaysia.
• Strong negotiation, relationship management, presentation, and closing skills.
• Commercially astute, self-motivated, target-oriented, and able to work independently.