Sales Executive

A Genset (Diesel Generator) Sales Executive is responsible for selling generator sets to businesses, industries, contractors, institutions, and other customers.

Key Roles & Responsibilities

1. Lead Generation
   • Find new customers through calls, visits, referrals, online leads, and networking.
   • Identify companies that require DG/genset solutions.
   • Develop relationships with contractors, builders, consultants, factories, hospitals, hotels, and commercial establishments.
2. Customer Requirement Analysis
   • Understand the customer's power requirement and application.
   • Determine suitable genset capacity (e.g., 15 kVA, 62.5 kVA, 125 kVA, 500 kVA, etc.).
   • Discuss fuel consumption, installation requirements, AMF/ATS panels, synchronization, and other requirements.
3. Product Presentation
   • Explain genset specifications, features, benefits, warranty, and service support.
   • Conduct product demonstrations or arrange customer visits where required.
   • Compare suitable models based on customer requirements.
4. Quotation & Sales
   • Prepare and submit quotations.
   • Negotiate price, payment terms, delivery schedules, and commercial conditions.
   • Follow up regularly until the order is confirmed.
   • Achieve monthly/quarterly sales targets.
5. Site Visits
   • Visit customer sites to understand installation conditions.
   • Coordinate with technical teams for load assessment and genset selection.
   • Check space, ventilation, exhaust, fuel tank, cable routing, and other installation considerations.
6. Order & Delivery Coordination
   • Coordinate with the company, factory, logistics, and service teams after receiving orders.
   • Track production and delivery schedules.
   • Ensure the genset reaches the customer as committed.
7. After-Sales Relationship
   • Coordinate installation, commissioning, and service requirements.
   • Follow up for AMC/service contracts and spare parts.
   • Maintain good customer relationships for repeat business and referrals.
8. Market & Competitor Analysis
   • Monitor competitors such as Cummins, Kirloskar, Mahindra Powerol, KOEL, Caterpillar, etc.
   • Track competitor pricing, products, offers, and market activities.
   • Identify new business opportunities.

Important Skills

• Sales and negotiation skills
• Good communication and customer-handling skills
• Basic knowledge of DG/genset, electrical and mechanical systems
• Knowledge of kVA, kW, load calculation, fuel consumption, and power requirements
• MS Excel/CRM and quotation preparation
• Willingness to travel for customer/site visits
• Target-oriented approach
• Relationship-building skills

Typical KPIs

• Monthly sales revenue
• Number of new customers/leads
• Number of quotations submitted
• Conversion rate
• Number of gensets sold
• Gross margin
• Collection/payment follow-up
• Repeat business and AMC sales