Sales Executive

Job Description: Sales Executive

Position: Sales Executive
Department: Sales & Marketing
Location: Delhi
Reporting To: Sales Manager

Job Summary

We are looking for a motivated Sales Executive to drive sales of aluminium foil products (household foil, packaging foil, pharma foil, container foil, etc.) within an assigned territory. The candidate will be responsible for retail/dealer visits, order generation, relationship building, and achieving daily/monthly sales targets.

Key Responsibilities

Sales & Order Generation

• Achieve daily, weekly, and monthly sales targets (volume & value) as assigned
• Generate orders through regular market visits to retailers, wholesalers, and distributors
• Identify and onboard new customers/retail outlets within the assigned territory
• Promote and push new product launches, schemes, and offers to the trade

Market Coverage & Beat Plan

• Follow the daily beat plan and ensure 100% market coverage as per assigned route
• Visit dealers/retailers/institutional customers on a scheduled basis
• Maintain and update a database of existing and prospective customers

Order Processing & Collections

• Take orders from retailers/dealers and coordinate with the back office/warehouse for timely delivery
• Ensure timely collection of payments and follow up on outstanding dues
• Maintain accurate records of sales, orders, and collections

Relationship Management

• Build and maintain strong relationships with retailers, dealers, and distributors
• Address customer queries, complaints, and product-related issues promptly
• Ensure proper product display/visibility at retail counters

Market Feedback & Reporting

• Report on competitor activity, pricing, and new product launches in the market
• Share daily sales reports (DSR) and market feedback with the Sales Manager
• Track stock availability at dealer/distributor points and flag stock-out situations

Required Qualifications & Skills

• Graduate in any discipline (Commerce/Business preferred)
• 1–3 years of sales experience, preferably in aluminium foil, packaging, FMCG, or related trade sales
• Good communication and interpersonal skills
• Willingness to travel extensively within the assigned territory (field job)
• Basic knowledge of MS Excel and reporting
• Two-wheeler with valid driving license preferred (for local travel)

Preferred

• Existing network of retailers/dealers in the assigned territory
• Experience in foil, packaging, or FMCG distribution sales
• Local market knowledge and language proficiency

Key Performance Indicators (KPIs)

• Daily/monthly sales target achievement
• Number of new outlets/dealers added
• Beat plan adherence (market coverage %)
• Collection efficiency / outstanding recovery
• Customer complaint resolution time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person