Sales Executive

Position: Sales Executive

Location: Northern Region / Southern Region

Basic Salary + Commission + Allowance

About the role

We are looking for hands-on Sales Executive to grow our General Trade and corporate account business within the Northern and Southern Region.

You will be responsible for developing new customers, expanding market coverage and growing sales across General Trade, wholesalers, supermarkets, mini markets, Regional Modern Trade and corporate accounts.

You will also work closely with our distributors and their sales teams and factory production team where applicable to improve market coverage and support customer development.

Key Responsibilities

• Develop and grow sales within the assigned territory.
• Identify, approach and open new General Trade, retail and corporate accounts.
• Develop wholesalers, supermarkets, mini markets, Regional Modern Trade and corporate accounts.
• Build and maintain strong relationships with customers.
• Conduct regular customer and market visits.
• Follow up on newly opened accounts to generate repeat orders.
• Grow existing customers through increased sales, product range and order frequency.
• Work closely with appointed distributors and their sales representatives where required.
• Conduct joint market visits with distributor sales teams.
• Assist distributors in opening and developing new retail accounts.
• Work closely with factory operation for product development with corporate accounts
• Monitor product availability, stock movement and customer replenishment.
• Identify new business opportunities and improve market coverage.
• Gather market information, competitor activities and customer feedback.
• Prepare regular sales reports and market updates.
• Achieve agreed monthly and quarterly sales targets.

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Job Requirements

• SPM, Diploma, Degree in Business, Marketing or related discipline.
• Minimum 2–3 years of sales experience, preferably FMCG or Corporate Client.
• Good understanding of the General Trade (GT) channel or tender process.
• Experience dealing with wholesalers, supermarkets, mini markets or Regional Modern Trade will be an added advantage.
• Experience in new account development and opening new customers is preferred.
• Strong communication, negotiation and relationship management skills.
• Self-motivated, hands-on and able to work independently.
• Comfortable working extensively in the field.
• Willing to travel frequently within the assigned region.
• Possess a valid driving licence and own transport.

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Key Performance Indicators (KPI)

Performance will mainly be measured based on:

• Sales achievement
• New productive accounts opening
• Repeat orders from new customers
• Active customer growth
• Market coverage expansion
• Customer replenishment and stock movement
• Development of wholesalers and Regional Modern Trade accounts

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What We Offer

• Competitive salary and performance incentive.
• Medical and travel claims.
• Career growth opportunities.
• Supportive and dynamic working environment.