Sales Executive

Position Summary

The Sales Executive is responsible for managing the complete sales cycle, from handling customer inquiries to closing deals and collecting payments. The role also includes representing the company professionally, expanding business opportunities, contributing to the company’s marketing activities, achieving sales targets, and driving sustainable business growth.

General Responsibilities (Applicable to All Employees)

Product Knowledge

• Develop a comprehensive understanding of all company products and services.
• Continuously improve technical knowledge and stay up to date with the latest developments in LED display technology, as the industry evolves rapidly.
• Attend all required product training sessions and internal meetings.

Attendance & Working Hours

• Maintain full commitment to the company’s working schedule.
• Working days are Monday through Saturday, from 10:00 AM to 7:00 PM.
• Sunday is the official weekly day off.
• Employees are expected to remain at the workplace during working hours unless performing an approved business-related assignment outside the office.

Professional Conduct

• Maintain a respectful and cooperative relationship with colleagues.
• Communicate with customers in a professional, courteous, and customer-oriented manner.
• Represent EGYLED professionally at all times.
• Maintain confidentiality of company and customer information.

Personal Appearance

• Maintain a professional and well-groomed appearance at all times.
• Observe high standards of personal hygiene.
• Any appearance reflecting negligence or unprofessionalism is unacceptable.

Sales Responsibilities:

Customer & Sales Management

The Sales Executive is responsible for managing all sales opportunities generated through the company’s marketing channels.

Responsibilities include:

• Respond promptly to all customer inquiries received through phone calls, WhatsApp, email, the company website, social media platforms, or any other communication channel.
• Identify customer requirements and recommend the most suitable solutions.
• Present and explain the company’s products professionally.
• Prepare accurate and error-free quotations.
• Submit quotations within the required timeframe.
• Conduct continuous follow-up with customers after quotations have been issued.
• Maintain regular communication with prospects until each sales opportunity is concluded.
• Welcome and receive customers visiting the company’s office.
• Visit customer sites to conduct preliminary inspections, take photographs, and collect all required project information.
• Prepare comprehensive site inspection reports to support the installation team during project execution.
• Negotiate with customers and successfully manage the sales process through contract signing.
• Coordinate all contract documentation.
• Follow up on customer payments and collections according to the company’s payment policy.
• Maintain accurate and updated customer records within the company’s CRM or database.

Marketing & Business Development

The Sales Executive is also expected to actively contribute to the company’s business development efforts by:

• Managing the company’s social media platforms.
• Creating professional and engaging marketing content.
• Responding promptly and professionally to followers’ inquiries.
• Identifying and developing new marketing channels.
• Registering the company on government and corporate online tender platforms.
• Monitoring new tender opportunities and preparing the required documentation.
• Building long-term relationships with consultants, contractors, developers, government entities, and major corporate clients.
• Conducting regular client visits to generate new business opportunities and strengthen existing relationships.

Sales Performance & Growth Responsibilities

The Sales Executive is expected to play a key role in the company’s commercial growth by:

• Achieving or exceeding the assigned monthly, quarterly, and annual sales targets.
• Consistently increasing the company’s sales revenue through proactive sales activities.
• Maintaining a high sales conversion rate from qualified leads to signed contracts.
• Identifying new business opportunities and converting them into profitable projects.
• Expanding the company’s customer base and developing long-term customer relationships.
• Maintaining a consistent and sustainable sales growth rate.
• Maximizing the effectiveness of all sales opportunities generated through the company’s marketing channels.
• Taking ownership of personal sales performance and continuously seeking opportunities for improvement.
• Contributing to the achievement of the company’s strategic revenue and growth objectives.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Achievement of monthly, quarterly, and annual sales targets.
• Revenue generated.
• Sales growth rate.
• Sales conversion rate.
• Number of contracts successfully closed.
• Accuracy and quality of quotations.
• Customer follow-up effectiveness.
• Customer satisfaction level.
• Number of new clients acquired.
• Number of customer visits completed.
• Number of new tenders and business opportunities secured.
• Quality and consistency of social media content.
• Response time to customer inquiries.
• Product knowledge and presentation skills.
• Attendance, punctuality, professionalism, and compliance with company policies.

Position Objective

To maximize company revenue by consistently achieving sales targets, delivering outstanding customer service, developing new business opportunities, expanding the company’s client base, maintaining sustainable sales growth, and strengthening EGYLED’s position as a leading provider of LED display solutions.

Desired Candidate Profile

Qualifications & Requirements

• Education: Bachelor’s degree in business administration, Marketing, Engineering, or a related field.
• Experience: Minimum of 1 year of proven B2C and B2B sales experience in the UAE, preferably within the LED display, digital signage, or electronics industry.
• Language Skills: Fluency in English (written and spoken) is required. Proficiency in Hindi/Arabic is highly preferred.
• Technical Aptitude: Ability to quickly learn and understand technical specifications related to LED screens, structures, and control systems.
• Software Proficiency: Strong knowledge of Using CRM software, and MS Office for creating quotations and proposals. Basic familiarity with social media platforms for business use.
• Soft Skills: Excellent negotiation, communication, and presentation skills with a strong ability to build long-term relationships and close deals.