Sales Executive

Company Description Pentagon Motor Group is a well-established automotive retailer offering a broad selection of new and approved used vehicles, supported by expert servicing, MOTs, parts, and repairs. With multiple dealerships across the region, the group represents leading manufacturers and focuses on delivering strong value and reliable customer care. Customers benefit from honest advice, competitive finance options, and comprehensive aftersales support. Pentagon Motor Group serves private drivers, businesses, and fleet clients with integrity and professionalism, helping them make informed decisions at every stage of vehicle ownership.

Role Description This is a full-time, on-site Sales Executive role based at our Runcorn Ford Pro dealership . The Sales Executive is responsible for engaging with customers in the showroom and over the phone, understanding their needs, and recommending suitable new and approved used vehicles. In this role, the Sales Executive prepares and presents finance options, manages test drives, and ensures accurate completion of all sales documentation. The position involves following up leads, maintaining regular contact with prospective and existing customers, and working closely with the wider dealership team to meet and exceed sales targets. The Sales Executive also supports the delivery and handover process to ensure a smooth, professional experience for every customer.

Qualifications

• Proven sales and negotiation skills within automotive retail or a similar customer-focused industry.
• Strong customer service and relationship-building abilities, with a professional and approachable manner.
• Comfort with presenting finance options and explaining products clearly, including attention to detail in documentation.
• Effective verbal and written communication skills, with confident face-to-face and telephone engagement.
• Ability to work to targets, manage time efficiently, and stay organized in a busy dealership environment.
• Basic IT proficiency, including use of CRM systems, email, and dealership management software.
• Previous experience in automotive sales is highly beneficial; experience in retail or B2C sales is also valued.
• Valid driver’s license suitable for test drives and customer vehicle movements.
• Flexibility to work weekends and peak dealership hours as required.