Sales Executive

About the role

We are looking for a Sales Executive with proven experience in the alcoholic beverage industry to join our team. The ideal candidate should be Mandarin-speaking, highly motivated, target-driven, and have an established network within the Chinese F&B and alcoholic beverage market.

Key responsibilities

• Achieve monthly and annual sales targets.
• Develop new business opportunities and expand the customer base.
• Maintain strong relationships with existing customers and business partners.
• Conduct regular sales visits to restaurants, bars, clubs, hotels, distributors, retailers, and other F&B outlets.
• Promote and introduce alcoholic beverage products to potential customers.
• Negotiate pricing, promotions, and business terms with customers.
• Develop and maintain strong relationships within the Chinese F&B and entertainment industry.
• Monitor market trends, competitor activities, and customer demand.
• Work closely with distributors and business partners to increase product sales and market coverage.
• Follow up on customer orders, payments, promotions, and other business requirements.

About you

• Minimum 2–3 years of sales experience in the alcoholic beverage industry.
• Experience in beer, wine, spirits, liquor, or other alcoholic beverage brands is highly preferred.
• Mandarin-speaking is required.
• Strong existing network with Chinese restaurants, bars, clubs, lounges, hotels, distributors, retailers, or F&B operators.
• Good understanding of the alcoholic beverage market and HORECA/on-trade channels.
• Proven track record in achieving sales targets.
• Excellent communication, negotiation, and relationship-building skills.
• Able to work independently and travel for customer visits.
• Possess a valid driving licence and own transportation.
• Able to communicate in Mandarin, English, and Bahasa Malaysia.