Sales Executive

Role & responsibilities

Role: Sales Executive Sports Equipment Retail Store

Role Purpose

Responsible for assisting customers, recommending suitable sports products, achieving sales targets, maintaining merchandise and inventory accuracy, and providing excellent customer service.

Key Roles & Responsibilities

1. Customer Service & Sales

• Greet and assist every customer professionally.
• Understand the customer's sport, requirement, skill level and budget.
• Recommend suitable products based on customer needs rather than only price.
• Explain product features, specifications, benefits and differences between models.
• Demonstrate products wherever required.
• Cross-sell and upsell relevant accessories.
• Convert enquiries and walk-in customers into sales.
• Handle customer questions and complaints politely.

2. Product Knowledge

• Maintain strong knowledge of products such as badminton rackets, shoes, shuttlecocks, grips, strings, cricket equipment, swimming products, fitness equipment and accessories.
• Understand differences between brands, models, specifications and price ranges.
• Stay updated on new arrivals, promotions and discontinued products.
• Learn technical specifications so customers receive accurate information.

3. Sales Targets

• Work toward daily and monthly sales targets.
• Focus on improving conversion rate and average bill value.
• Follow up with potential customers when required.
• Inform regular customers about relevant new arrivals and offers.
• Identify lost-sales reasons and communicate customer requirements to the store manager.

4. Billing & Payments

• Prepare bills accurately through the POS/billing system.
• Verify product, quantity, price and discount before billing.
• Handle cash, card, UPI and other approved payment methods carefully.
• Follow company policies regarding discounts, returns, exchanges and warranties.
• Ensure every sold product is properly billed before leaving the store.

5. Inventory & Stock Control

• Check stock availability before committing products to customers.
• Assist with receiving and verifying incoming stock.
• Maintain correct product placement and stock quantities.
• Report stock shortages, excess stock and fast-moving products.
• Participate in periodic physical stock counts.
• Immediately report any inventory discrepancy, damage or suspected stock loss.
• Ensure stock is not moved, exchanged or transferred without proper documentation.

6. Store Display & Merchandising

• Keep shelves, racks and displays clean and properly arranged.
• Ensure products have correct price tags and labels.
• Display new arrivals and promotional products prominently.
• Refill displays from available stock.
• Maintain an attractive and organized sales floor.

7. Customer Relationship Management

• Build long-term relationships with regular customers, players, coaches, academies and institutions.
• Collect customer contact information where permitted.
• Follow up on special orders and product enquiries.
• Encourage repeat purchases through good service and appropriate recommendations.

8. Store Discipline & Operations

• Report to work on time and follow assigned shifts.
• Maintain professional appearance and behaviour.
• Keep the sales floor, billing area and storage areas organized.
• Follow opening and closing procedures.
• Follow instructions from the Store Manager and management.
• Coordinate with other sales executives, warehouse and other branches when required.

Expected Performance Standards

The Sales Executive will be evaluated primarily on:

• Monthly sales achievement
• Customer service quality
• Sales conversion
• Average bill value and cross-selling
• Product knowledge
• Inventory accuracy
• Attendance and punctuality
• Store discipline and merchandising
• Customer complaints/feedback
• Teamwork and responsibility

Important Responsibility

Every Sales Executive is responsible not only for selling products, but also for ensuring that customers receive the right product, correct information and professional service, while protecting company inventory, cash and other assets.

Preferred candidate profile

Perks and benefi

Perks and benefits

Over time allowance, Travel allowance, Health insurance