Sales Executive

Department: Sales

Location: Delhi/NCR

Employment Type: Full-time

Role Overview

The Sales Executive is the Company's frontline representative in the market, responsible for driving primary and secondary sales within an assigned territory. The role involves daily visits to retail outlets, booking orders, ensuring fulfilment through the Company's distributor, and maintaining strong in-market execution and reporting discipline.

You can directly reach out to us - [email protected]

Key Responsibilities

Sales & Order Management

• Visit all assigned retail outlets as per the defined beat plan.
• Book orders from retailers based on demand, stock availability and ongoing Company schemes.
• Coordinate with the assigned distributor to ensure accurate and timely order fulfilment.
• Follow up on deliveries and resolve fulfilment issues short supply, delays, or damages promptly.

Beat & Territory Discipline

• Complete 100% of the assigned beat as per the daily/weekly journey plan (beat completion).
• Maintain outlet coverage and visit-frequency targets across the territory.
• Plan visits efficiently to maximise outlet coverage within working hours.

Reporting & Data Sanctity

• Record every outlet visit, order and market activity accurately via the Company's sales app / DMS.
• Ensure all data logged is genuine and real-time no false visits, backdated entries, or fabricated orders (data sanctity).
• Submit daily sales, stock and market-activity reports in the format and timelines specified by the

Company.

In-Store Execution

• Ensure proper product display and shelf visibility at each outlet, as per Company display norms.
• Place and maintain marketing material / POSM (posters, standees, danglers, shelf strips) at outlets.
• Ensure stock rotation (FIFO) and that no expired or damaged stock remains on shelf.

Market Intelligence

• Gather retailer feedback on product acceptance, pricing, and service issues.
• Track competitor products, pricing, schemes and new launches within the territory.
• Share actionable market and retailer insights with the Reporting Manager on a regular basis.

Skills & Qualifications

• 1+ years of experience are welcome to apply.
• Graduate in any stream preferred;
• Prior experience in FMCG field sales, distribution, or retail is an advantage but not mandatory.
• Two-wheeler with a valid driving licence, required for daily market visits.
• Smartphone with basic digital literacy to operate the Company's sales reporting app.
• Good communication and interpersonal skills; familiarity with the local market and language.
• Self-driven, disciplined, and comfortable working towards daily/weekly sales targets.