Sales Executive

Job Purpose

To drive B2B sales and business development for Titan Paints' industrial and powder coating products across Bengaluru and surrounding industrial markets. The role will be responsible for developing new customers, managing existing accounts, achieving sales targets, and building long-term relationships with OEMs, fabricators, industrial customers, dealers and other key stakeholders.

Key Responsibilities

• Achieve monthly, quarterly and annual sales and revenue targets for the assigned territory.
• Identify and develop new business opportunities in the industrial paints and powder coatings segment.
• Generate leads through market mapping, customer visits, references, networking and industry contacts.
• Develop and maintain relationships with OEMs, fabricators, manufacturers, industrial customers, dealers and distributors.
• Conduct regular customer visits to understand requirements and identify business opportunities.
• Present Titan Paints' products, technical benefits, applications and commercial proposals to customers.
• Coordinate product trials, sample testing and application trials at customer locations.
• Work closely with Technical / Production teams to resolve product and application-related issues.
• Prepare quotations, negotiate commercial terms and follow up for order closure.
• Monitor competitor activities, pricing, products and market trends and provide market intelligence.
• Maintain strong relationships with existing customers and identify opportunities for repeat business and cross-selling.
• Follow up on orders, dispatches, payments and customer requirements with internal teams.
• Monitor outstanding payments and support the team in achieving collection targets.
• Maintain customer data, sales reports, enquiry pipeline and sales forecasts.
• Participate in exhibitions, customer meets and business-development activities.
• Travel extensively within Bengaluru and nearby industrial locations as required.

Target Customer Segments

• Engineering & manufacturing industries
• Automobile / auto-component manufacturers
• Fabrication companies
• Electrical & electrical equipment manufacturers
• Sheet metal manufacturers
• Machinery manufacturers
• Furniture / metal furniture manufacturers
• HVAC and allied industries
• OEMs
• Industrial distributors and dealers

Candidate Profile

Experience:

• Preferably from Paints, Powder Coatings, Industrial Coatings, Chemical or allied B2B industries.
• Experience in industrial / B2B sales is preferred.
• Candidates with existing customer relationships in the Bengaluru industrial market will be preferred.

Educational Qualification

• B.E./B.Tech, B.Sc, Chemistry, Paint Technology, Chemical Engineering, Mechanical Engineering, or Business/Sales-related discipline.
• Diploma holders with strong relevant industrial sales experience may also be considered.

Key Skills

• B2B Sales
• Industrial Sales
• Paints & Coatings Sales
• Powder Coatings
• Business Development
• OEM Sales
• Customer Relationship Management
• Lead Generation
• Negotiation & Closing
• Market Development
• Technical Product Presentation
• Sales Forecasting
• Collection Follow-up
• Competitor Analysis
• MS Excel / CRM

Preferred Competencies

• Strong communication and negotiation skills
• Good customer relationship-building ability
• Result-oriented and target-driven approach
• Strong commercial acumen
• Ability to work independently
• Good market knowledge of Bengaluru/Karnataka industrial clusters
• Willingness to travel extensively
• Ability to coordinate with Technical, Production, Dispatch, Finance and Management teams

Key Performance Indicators (KPIs)

• Monthly / Annual Sales Achievement
• New Customer Acquisition
• New Business Value
• Customer Retention
• Sales Volume & Revenue Growth
• Collection / Outstanding Control
• Product Trial Conversion
• Sales Pipeline Development
• Territory / Market Penetration
• Customer Satisfaction