sales executive

About the role

B2B Sales Executive responsible for identifying and developing new business customers such as restaurants, hotels, cafés, caterers, wholesalers, retailers, and food manufacturers. The role involves building and maintaining customer relationships, achieving sales targets, managing customer accounts, handling quotations and pricing, coordinating orders, and providing customer service.

Key responsibilities

• Identify and approach new business customers and build a database of potential and existing B2B customers
• Conduct regular customer visits and follow up on sales opportunities
• Introduce company products, pricing, promotions and new product launches
• Achieve monthly and yearly B2B sales targets and develop sales plans based on customer demand and company targets
• Increase sales volume and average order value from existing customers
• Maintain good working relationships with assigned B2B customers and understand their purchasing requirements
• Monitor customer ordering patterns and follow up when orders decrease or become inactive
• Handle customer enquiries and coordinate solutions for complaints
• Prepare quotations according to approved company pricing and monitor competitor pricing
• Receive, confirm and follow up on customer orders, coordinating with Purchasing, Warehouse and Operations

About you

• Ability to identify and approach new business customers
• Ability to build and maintain customer databases
• Capability to conduct regular customer visits and follow up on sales opportunities
• Ability to achieve monthly and yearly sales targets
• Capability to develop sales plans based on customer demand and company targets
• Ability to maintain good working relationships with customers
• Capability to understand customer purchasing requirements and product specifications
• Ability to prepare quotations and follow company pricing rules
• Capability to receive, confirm and coordinate customer orders accurately
• Ability to respond to customer enquiries promptly and professionally