Sales Executive

Sales & Channel Operations Executive – Hullo

Location: Juhu (office + field visits) · Reports to: Gautam Gupta, Co-Founder · Type: Full-time

About Hullo

Hullo makes clean-label fruit, nut and protein bars with no preservatives, made in our own kitchen. We sell through quick-commerce (Blinkit, Swiggy Instamart), Amazon and 20+ offline retailers – Nature's Basket, Noble Plus, Urban Platter, cafés, gyms and schools. Because our products have a limited shelf life, freshness and zero returns/expiry at retailers matter as much as sales.

The role

You will own day-to-day sales operations across all our channels. Much of the routine work – requesting retailer reports, computing monthly order suggestions, batch/expiry checks, reminders and dispatch hand-offs – is already automated. Your job is to run that system, act on what it surfaces, and grow the channels.

What you'll do

1. Offline retailers (~22 accounts)

* Own relationships with store owners, buyers and category managers; be their single point of contact.

* Call retailers who haven't shared their monthly sales & stock report, and chase any missing contacts.

* Follow up on invoices overdue by 30+ days (Zoho sends reminders; you make the call).

* Act on expiry-risk (RTV) alerts: push in-store visibility, move stock to faster stores, or pull back before expiry.

* Log every call in Notion ("DD-MMM: call – outcome") and keep the per-retailer P&L / inventory sheets updated.

* Onboard new retailers: terms, Zoho customer, Notion entry, first order.

* Handle retailer questions on pricing, discounts, credit and returns (with Gautam's approval where needed).

2. Quick-commerce – Blinkit & Swiggy Instamart

* Review weekly sales, inventory and ads reports (auto-downloaded and summarised every Monday) and act on the follow-ups.

* Plan purchase orders / replenishment so we avoid stockouts and ageing stock at dark stores.

* Manage ad campaigns, budgets and discounts; track ROAS.

* Raise and follow up support tickets and claims (lost stock, payouts, listing issues).

3. Amazon

* Manage listings, content, pricing and inventory (FBA / seller-fulfilled).

4. Running the system

* Work from the daily "Retail – calls for today" email and the Notion Retailers tracker and Master Tasks.

* Coordinate with Gargi (dispatch & warehouse) so approved orders ship on time with the right batches.

* Flag sheet or data problems early; suggest improvements to the automation.

* 2–4 years in FMCG / D2C sales, key-account management or e-commerce / quick-commerce operations.

* Hands-on with Blinkit, Instamart or Amazon seller/brand panels (ads + inventory) – a strong plus.

* Comfortable with Excel / Google Sheets; able to read sales, stock and ageing data and spot problems.

* Organised and follow-through driven: nothing slips, every call is logged.

* Confident on the phone with store owners and buyers; good written English and Hindi (Marathi a plus).

* Comfortable using Notion, Gmail and Zoho Books, and working alongside AI-driven automation.

* Willing to visit stores in Mumbai when needed.

What success looks like (first 90 days)

* Every active retailer sends its monthly report, and every overdue call is made and logged.

* Zero expired stock / returns at retailers; no avoidable stockouts on Blinkit, Instamart or Amazon.

* Overdue receivables (30+ days) steadily reduced.

* Clear weekly view of sales and ad spend by channel.

* 2–3 new retailers onboarded.

Why join

* Own a multi-channel sales function end-to-end at a fast-growing food brand.

* Work directly with the founder; learn quick-commerce, e-commerce and modern trade together.

* A system that does the routine work, so you can focus on retailers and growth.