Sales Executive

Sales Executive - Southern Region

Location: Johor Bahru & Batu Pahat

Industry: Fast-Moving Consumer Goods (FMCG) – Personal Care

About the Role

We are looking for a results-driven Sales Executive to manage and grow our General Trade (GT) Distributor business across the Johor region, including Johor Bahru and Batu Pahat.

Key Responsibilities:

• Manage the overall GT Distributor business across the assigned Johor territory.
• Contribute to the development and execution of sales strategies and area budgets.
• Drive achievement of primary and secondary sales targets.
• Prepare monthly sales plans, forecasts and performance reviews.
• Monitor sales data and align plans with the Annual Operating Plan (AOP).
• Track competitor activities and develop proactive plans to respond to market developments and new entrants.
• Build and maintain strong relationships with distributors and key stakeholders.
• Lead, mentor and motivate team members to drive sales performance, business generation and monthly activity targets.
• Analyze market and sales performance to identify opportunities and address challenges.

What We’re Looking For

• Minimum 2–3 years of sales experience at Executive level or above, preferably within FMCG / Consumer Goods.
• Experience managing General Trade / Distributor business is highly preferred.
• Strong understanding of sales planning, forecasting, target management and distributor operations.
• Strong analytical, problem-solving and organisational skills.
• Good relationship management and interpersonal skills.
• Good team management and people leadership capabilities.
• Candidates with experience covering the Johor market are preferred.
• Willingness to be based in or travel extensively across Johor Bahru and Batu Pahat.