Sales Executive

About AmCan International Group®

AmCan ®is the leading distributor of specialty wellness products across the MENA region, with a network spanning over 18 countries and more than 3,000 points of sale. Headquartered in Dubai, the company represents 15+ global brands in sports nutrition, vitamins, and healthy snacks. With decades of experience in FMCG, a fully integrated ERP system, and robust physical and IT infrastructure , AmCan ® enables international brands to scale efficiently across the Middle East.

Job Summary

The Modern Trade Sales Executive is responsible for the day-to-day commercial and field execution of assigned modern trade accounts. The role is accountable for achieving agreed sales targets and ensuring strong distribution, product availability, visibility, pricing, and promotional execution. The position also identifies execution gaps and drives corrective actions through to completion.

Key Responsibilities

1. Account Management & Sales Delivery

• Manage assigned customer accounts and deliver monthly, quarterly, and annual sales targets.
• Manage day-to-day relationships with customers, buyers, and key store-level stakeholders.
• Ensure timely follow-up, effective communication, and resolution of customer requirements.
• Drive the execution of customer agreements, listings, pricing, promotions, visibility, planograms, and brand initiatives.

2. Field Execution & Store Standards

• Conduct regular store and market visits to monitor on-shelf availability, distribution, share of shelf, pricing, visibility, planogram compliance, and promotional execution.
• Manage and follow up with merchandisers and field teams to ensure agreed standards and priorities are executed consistently.
• Identify and close execution gaps, including out-of-stock items, missing SKUs, pricing issues, poor visibility, distribution gaps, and promotional non-compliance.
• Ensure all customer commitments and agreed actions are completed within the required timelines.

3. Sales Analysis & Reporting

• Monitor sales, stock levels, SKU performance, distribution, and promotional results to identify risks and growth opportunities.
• Maintain and update customer trackers, sales reports, and performance updates accurately and on time.
• Monitor competitor pricing, promotions, launches, and in-store activities and provide actionable market feedback.

4. Operational Follow-Up & Collaboration

• Follow up consistently on LPOs, orders, deliveries, stock issues, GRVs, shortages, claims, and receivables.
• Coordinate with Finance, Supply Chain, Warehouse, and other internal teams until operational issues are resolved.
• Ensure all activities are completed in line with company policies and procedures.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.
• Minimum 2 years of sales experience in the FMCG industry.
• Experience in UAE Modern Trade is preferred.
• Proven track record of achieving sales targets and driving strong field execution.
• Valid driving license.

Skills & Competencies

• Fluent in English and Arabic.
• Strong communication and customer relationship management skills.
• Motivated, energetic, proactive, and results-driven.
• Strong analytical thinking and problem-solving skills.
• Effective follow-up, ownership, and execution capabilities.
• Proficiency in Microsoft Excel, PowerPoint, and Word.

Key Success Measures

• Sales Target Achievement
• Distribution & Availability
• Visibility & Planogram Compliance
• Promotional Execution
• Order & Delivery Follow-Up
• Customer Relationship Effectiveness
• Reporting Accuracy & Timeliness
• Closure of Execution Gaps