SALES EXECUTIVE

DUTIES AND RESPONSIBILITIES

• Identifies new or existing markets/accounts that meet property sales strategy.
• Understand the fundamental of assigned accounts.
• Develops a sales plan to generate business from identified markets/accounts.
• Determines the account’s needs and marketing activities of each assigned market/account.
• Determine availability of space and rates using all resources provided and available. Seeks additional approval from Director of Sales.
• Continuously communicates the benefits of the hotel to the customer and build rapport.
• Inputs and maintains contact, account and opportunity information in sales system.
• Drives and manages account transient, group and catering production through improved customer loyalty by excellent account management.
• Negotiates transient rates for assigned accounts.
• Develops accurate contract/offer to customer and gains commitment of customer through signed contract/offer with other relevant documentation or guarantee.
• Prospects new business through phone solicitation, outside sales calls, customer visits to the hotel, trade shows, road shows, sales blitzes, direct mail, newspaper/journal research and other customer interaction or research.
• Develops market intelligence: new product ideas, competition activities, new customer trends and performance.
• Spends majority of time in face-to-face customer interaction outside the hotel.
• Exhaust all avenues to sell hotel through alternative dates, space and/or rates.
• Strives to meet measurable targets and goals, as assigned for individual and team.
• Participate in all department briefings and meetings.
• Performs all duties and responsibilities in a timely and efficient manner.
• Establishes effective employee relation and harmonious working environment by maintaining the highest standards of professionalism, ethics and attitude towards hotel guests, clients, associates and management.
• Upholds the Hotel’s policies and procedures and direct possible challenges to the immediate attention of the Director of Sales.
• Maintain professional business confidentiality.
• Responsible for timely preparation and submission of all required reporting.
• Develop and maintain efficient filing system on individual accounts.
• Performs any other special projects assigned by Director of Sales.
• Determines availability of space and rates using revenue management tools. Seek additional approval from Director of Sales.
• Exhausts all avenues to sell hotel through alternative dates and/or rates.
• Develops accurate contract/offer and sends to customer. Gains commitment of customer through signed contract/offer.
• Once signed contract/offer is received, completes accurate, detailed turnover documentation for Event Management.
• Maintains relationship with customer through ‘Thank You Letter’ and follow up calls to increase repeat business opportunities.
• Strives to meet measurable targets and goals, as assigned for individual and team.
• Meet with customer regularly handling both pro-active sales calls and re-active sales leads.
• Conduct sales activities in a systematic manner by planning in advance according to the set guidelines.
• Ensure all enquires are handled promptly and efficiently.
• Meet with in-house guests to build relationship and to obtain guest comments.
• Responsible for planning and organizing customer events.
• To input information related to all accounts into system.
• Manage the database and ensure all information in the system is up to date.
• Prepare Sales Call Reports to record all information on daily sales activities.
• Work closely with the other sales teams in the cluster to share marketing information, discuss on account servicing issues and cooperation.
• Conducting business accordingly to the local law.
• Compliance to the standards set up for the sales operation including telephone handling, punctuality, hotel rules and regulations and LSOPs.
• Conduct sales calls / blitz.