Book My Course
Sales Executive
Skills
15 days ago
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Important information
Contract type:
Permanent
Location:
Wellingborough, UK
Work mode:
Onsite
Published on:
12 October 2026
What they need
Position: Sales Executive
Reporting To: Sales Support Manager
The Company:
Citrus Training has become the UK's leading provider of safety training and NVQ assessments. This year we will train or assess over 32,000 delegates in over 200 course subjects or nationally recognised qualifications. Our refreshing and innovative approach to health and safety training is widely acknowledged as setting new standards within the industry. Established in 2004, we are widely recognised as the market leader in safety training. This rapid growth and outstanding success is because the company has been built from the best of best stock within the safety industry. With a blue-chip client list including Openreach, Balfour Beatty, Kier, Barratt Homes and Anglian Water, courses are delivered nationwide at dedicated training centres and at customer sites.
Citrus Group:
Citrus Training is part of the Citrus Group. For over two decades, Citrus Group has been supporting our customers to achieve their corporate goals and safety aspirations. Our Group client base of more than 35,000 customers, allows us to offer an extensive and multifaceted provision. Consisting of four companies; Altitude Safety, BBE Training, Book My Course and Citrus Training, our Group aims to keep our respective focuses in Safety Equipment, Education and Training while collaborating to provide an effective and complete safety and training solution trusted by industry.
The Role:
This is a customer facing role and the successful candidate will have responsibility for generating new business as well as managing an allocated group of customers. You will be responsible for driving revenue growth by prospecting and qualifying leads, nurturing customer relationships, and closing sales over the phone or via email. You will form close relationships with key decision makers to increase customer loyalty and drive revenue growth.
This role is vital to the growth plans set out by the company and will play a crucial part in ensuring that Citrus Training are successfully delivering on service level agreements for our clients, meeting or exceeding targets and protecting and retaining revenue.
The position offers an exciting opportunity for any individual looking to join an organisation where they will benefit from full training, mentoring and development and enjoy career progression within a fast-growing organisation.
This role may require some travel, depending on the requirements of our clients. This may be to conduct client meetings, as well as potentially supporting additional company requirements such as exhibitions, meet the buyer events and workshops as required.
Key Areas of Responsibility:
· Achieve sales targets associated with role demands.
· Prospect and qualify leads through outbound cold calling, email campaigns, and other lead generation techniques.
· Manage inbound and outbound sales engagement using a wide variety of communication tools, such as phone, email, Live Chat, CRM or any other system nominated by Citrus.
· Proactively contact allocated accounts to increase revenue using both open and dedicated training courses, in-line with customer development plans.
· Deliver outbound sales calling and other related activities for new customer and lapsed customer initiatives.
· Actively work alongside BDM’s with delivery of sales plans to develop services and grow revenue opportunity through shared customer accounts.
· Responding professionally and within agreed timescales to all enquiries by telephone and email or any other tool as required.
· Offering advice and guidance on our training portfolio and related industry certification schemes.
· Adapting standard processes to suit individual client needs.
· Manage sales pipeline and opportunities in CRM software, ensuring accurate and up-to-date data.
· Follow up with customers post-sale to ensure satisfaction and address any concerns or issues.
· Nurture customer relationships through ongoing communication and proactive engagement ensuring that customer satisfaction results in repeat and expansion business.
· Build close relationships with key decision makers to ensure customer loyalty and increase market share.
· Identify customer training requirements, generate quotes and where necessary process bookings alongside the processor.
· Promote new products and services to account base as required.
· Meet and surpass any relevant role related SLA targets and KPIs, as required.
· Actively maintain accurate customer data, using Citrus CRM and, or any other nominated system.
· Promote any Citrus initiatives and customer development activities, as required.
The Person:
Knowledge
· Experience of telesales in a business to business environment.
· Knowledge or experience of the construction and/or training/education sector would be beneficial, but is not essential.
· IT literate with knowledge and experience in Microsoft office programmes such as Word, Excel, PowerPoint and Outlook. Experience of using databases and CRMs is desirable, but training will be provided.
Skills
· Excellent customer service and people skills, with a hands on and customer-centric approach.
· Ability to deliver in a highly targeted sales role.
· Ability to develop effective working relationships with colleagues at all levels.
· Excellent interpersonal and communications skills, in person, by telephone and in writing, adapting the communication style to suit the audience.
· Strong time management skills along with the ability to be organised and plan and prioritise tasks.
· Excellent literacy and numeracy skills, along with a high level of attention to detail and high level of accuracy.
Behaviour
· Self motivated and can work effectively, both independently and as part of a team.
· Demonstrates honesty and integrity in all areas of work.
· Is resilient and can work flexibly with changing priorities, whilst staying focused.
· Ability to be responsive in a fast changing environment.
· Supportive of colleagues and collaborates with the team.
· Approachable and professional.
Hours: Monday to Thursday 08:30 – 17:30 & Friday 08:00 – 17:00
The successful candidate will have a flexible approach to working hours to accommodate the needs of our clients and the business.
Salary: Competitive and subject to experience
Benefits:
· Holiday - 25 Days per annum, plus bank holidays (3 or 4 days to be saved for a shutdown at Christmas).
· Company Sick Pay
· Health Cash Plan
· Employee Assistance Programme
· Life Assurance
· Workplace pension scheme
· Eye Care Scheme
· Free Parking
Our values
Where values lead, progress will follow
Working together toward one shared vision and goal requires Collaboration – sharing our expertise and striving for excellence together. This is the first step toward Trust. When we trust each other, we feel empowered to show Humility – being honest, asking questions, and seeking support when mistakes are made. Collaboration builds Trust. Trust enables Humility. Together, they power Continuous Improvement.
Equal Opportunities:
We are committed to equal opportunities in employment and service delivery. The policies and practices of the company aim to promote an environment that is free from all forms of unlawful or unfair discrimination and values the diversity of all people. It is the responsibility of all Citrus Group employees to always promote equal opportunities and diversity on behalf of the Company throughout the workplace.
Health & Safety:
All employees are required to undertake their duties and responsibilities in full accordance with the Citrus Group Health & Safety Policies and Procedures. This includes ensuring that health, safety, and welfare is promoted throughout the workplace and that reasonable care is taken to safeguard their own safety and that of others.
Benefits:
- Company pension
- Free parking
- Life insurance
- On-site parking
- Sick pay
Work Location: In person
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