Sales Executive (HORECA)

About the role

We are looking for a Sales Executive to achieve monthly sales targets, drive growth through assigned foodservices sub-channels and ensuring timely accounts receivable collection.

Key responsibilities

• Achieve monthly sales targets and drive growth through assigned foodservices sub-channels
• Maintain and expand distribution channels and network
• Identify leads and market potential to expand customer base in the foodservice channel
• Extend product range usage of customers
• Build collaborative relationships with internal and external stakeholders to ensure customer service excellence
• Attend to enquiries and respond to complaints on delivery or quality issues
• Plan, implement, and evaluate promotional activities within assigned channels and customers
• Track, monitor, and analyse products, channel, and customer sales trends
• Provide market intelligence regarding market trends and competitor activities in the foodservice channel
• Execute SOPs guidelines and ensure compliance for all commercial activities

Key requirements

• At least a Diploma in Business, Marketing, or its related field
• Minimum 2-3 years of sales experience in foodservice, Horeca, or fast-moving consumer goods industries
• Proven track record of achieving and exceeding sales targets
• Strong customer relationship management and account development skills
• Experience in business development, customer acquisition, and channel expansion
• Good analytical skills with the ability to interpret sales data and identify growth opportunities
• Knowledge of foodservice market trends and distribution channels is an advantage
• Strong communication, negotiation, and stakeholder management skills
• Experience in managing accounts receivable (AR) and credit control
• Self-motivated, results-oriented, and able to work independently

We regret that only shortlisted candidates will be contacted.