Sales Executive - HoReCa (Specialty Coffee)

Key Responsibilities:

• Develop and grow HoReCa sales by onboarding new hotels, cafs, and restaurant clients
• Manage and strengthen relationships with existing premium accounts
• Drive sales of specialty coffee products across B2B channels
• Identify new business opportunities in cafs, fine dining restaurants, boutique hotels, and corporate clients
• Collaborate with caf partners to promote retail packs and increase off-take
• Plan and execute product presentations, sampling sessions, and client meetings
• Work closely with internal teams (operations, marketing, supply chain) to ensure smooth order fulfillment
• Monitor market trends, competitor activities, and customer preferences
• Achieve monthly and quarterly sales targets
• Support gifting sales initiatives, especially during festive and corporate seasons

Key Requirements:

• 25 years of experience in HoReCa / B2B sales (preferably in coffee, FMCG, or premium food & beverage)
• Strong network within cafs, restaurants, and hospitality industry is preferred
• Experience in handling premium or luxury clientele will be an added advantage
• Exposure to gifting or corporate sales is a plus
• Excellent communication, negotiation, and relationship management skills
• Self-driven, proactive, and target-oriented mindset
• Willingness to travel locally as required

Preferred Skills:

• Knowledge or passion for specialty coffee
• Strong presentation and client engagement skills
• Ability to upsell and cross-sell products
• Basic understanding of caf operations and HoReCa dynamics

What We Offer:

• Opportunity to work with a growing specialty coffee brand
• Exposure to premium HoReCa clients and market
• Performance-driven incentives
• Dynamic and entrepreneurial work environment
• Industry standard Salary

Contact Person

Sofiya Sayyed

SG OASIS

Interested candidates can share their resumes on [email protected]