SALES GENERAL MANAGER

Role Overview

We are Engineering Company located in Selangor. We have 6 branches in Penang, Ipoh, KL, NS, B.Pahat and Johor. We are looking for a highly results-driven Sales General Manager who can develop effective sales strategies and convert them into measurable results.

This is not only a customer relationship or PR role. The candidate must take full ownership of sales targets, forecasting, team performance and execution—without requiring constant follow-up from the GMD.

Key Responsibilities

• Develop and execute the company’s 12-month sales growth strategy.
• Achieve monthly, quarterly and annual sales targets.
• Translate targets into clear regional, team and individual action plans.
• Manage and develop sales managers and salespeople across multiple regions.
• Establish strong daily, weekly and monthly execution discipline.
• Build a reliable pipeline and produce accurate monthly sales forecasts.
• Identify performance gaps early and implement recovery actions.
• Improve quotation conversion, salesperson productivity and key-account sales.
• Personally support strategic customer development and major deal closure.
• Recruit capable salespeople and manage persistent underperformance.
• Report results, risks and solutions clearly to the GMD.
• Take ownership of problems instead of blaming the market or team.

Candidate Requirements

• Minimum 10 years of B2B sales experience.
• At least 5 years in a senior sales leadership position.
• Proven experience managing managers and multi-location sales teams.
• Strong track record of achieving revenue and gross profit targets.
• Strong in sales strategy, forecasting, pipeline management and execution.
• Proven ability to build or turn around an underperforming sales team.
• Experience in industrial automation, engineering, machinery, electrical products or technical services is preferred.
• Willing to travel and personally meet strategic customers.
• Strong command of English and Bahasa Malaysia. Mandarin is an advantage.

The Right Candidate

• Extremely results-oriented and accountable.
• Strategic, practical and decisive.
• Strong in execution and follow-through.
• Able to manage both customers and employees.
• Data-driven and commercially sharp.
• Capable of operating without constant GMD intervention.

First 90-Day Expectations

• Assess every region, manager and salesperson.
• Validate the existing pipeline and sales forecast.
• Identify the main causes of sales gaps.
• Implement a disciplined sales management system.
• Present a practical 12-month growth strategy.
• Deliver measurable improvements in pipeline, conversion and sales results.

Application Requirement

Applicants must provide measurable examples of:

1. Previous sales targets and actual results.
2. The size of the sales team managed.
3. A sales team or region successfully turned around.
4. A sales strategy successfully implemented.
5. A major B2B account or project personally secured.

Candidates without proven and measurable sales achievements may not be shortlisted.