Sales Head

Role Summary

We are looking for an experienced Sales Head to lead and drive the sales function for our Machine Tools / General-Purpose Machine business. The ideal candidate will have strong industry knowledge, an established customer network and the ability to build and execute a high-growth sales strategy

Key Responsibilities

• Develop and execute the overall sales strategy and annual business plan for machine tools/general-purpose machines.
• Drive revenue, order booking, market share, profitability, and customer acquisition.
• Lead and mentor the sales team across regions/territories.
• Build strong relationships with OEMs, manufacturing companies, engineering industries, job shops and key accounts.
• Identify new markets, applications, industries, and business opportunities.
• Manage the complete sales cyclefrom lead generation and customer visits to technical discussions, quotations, negotiations, order closure, and collections.
• Work closely with Application/Technical, Service, Production, and Finance teams to ensure customer satisfaction and timely delivery.
• Monitor competitor activities, pricing, product positioning, and market trends.
• Prepare sales forecasts, budgets, MIS, and pipeline reports for senior management.
• Establish sales targets and KPIs and ensure achievement by the team.
• Participate in major customer negotiations and strategic/key-account closures.
• Develop long-term relationships with important industrial customers and decision-makers.
• Ensure disciplined CRM usage, pipeline management, and regular sales reviews.
• Support new product launches and develop appropriate go-to-market strategies.
• Ensure effective coordination for installation, commissioning, after-sales service, and customer support.

Preferred Industry Experience

Candidates should preferably have experience selling:

• CNC / VMC / HMC machines
• Turning Centres / CNC Lathes
• Conventional Lathes, Milling, Drilling, Grinding machines
• General-Purpose Machine Tools
• Industrial machinery / capital equipment

Candidate Profile

• Engineering degree/diploma, preferably Mechanical / Production / Industrial Engineering.
• 15+ years of relevant sales experience in machine tools, capital equipment, or industrial machinery.
• Strong understanding of manufacturing processes and machine-tool applications.
• Demonstrated track record of achieving sales targets and growing market share.
• Strong customer and dealer network within the machine-tool industry.
• Excellent negotiation, presentation, communication, and people-management skills.
• Commercially strong with good understanding of pricing, margins, payment terms, and receivables.
• Willingness to travel extensively across India and/or international markets as required.

Key Performance Indicators (KPIs)

• Annual sales / order-booking achievement
• Revenue and gross-margin growth
• New customer acquisition
• Dealer/distributor development
• Key-account growth
• Sales pipeline and conversion ratio
• Collection / receivables performance
• Market-share growth
• Sales-team productivity and target achievement

Ideal Candidate

The ideal candidate is a hands-on sales leader from the Machine Tool industry who can combine strategic planning with field-level execution, has strong relationships with manufacturing customers and channel partners, and has a proven record of building a high-performing sales organization.