Sales Head

Role & responsibilities

• Develop and execute sales strategies to achieve revenue and volume targets.

• Lead and manage the sales team across Uttar Pradesh.

• Build and strengthen distributor, dealer, retailer, and sub-dealer networks.

• Drive primary and secondary sales across assigned territories.

• Identify new markets, appoint channel partners, and expand product distribution.

• Develop relationships with paint dealers, hardware stores, building material dealers, contractors, and applicators.

• Monitor sales performance, market share, competitor activities, and pricing.

• Establish sales targets, territory plans, and performance KPIs.

• Manage sales budgets, trade schemes, and channel profitability.

• Coordinate with production, dispatch, finance, and marketing teams to ensure smooth business operations.

• Recruit, train, motivate, and evaluate the field sales team.

• Ensure timely reporting, collection follow-ups, and achievement of business objectives.

Preferred candidate profile

• 5-10 years of experience in sales, preferably in the paints industry.

• Experience as Sales Head, Regional Sales Manager, Zonal Sales Manager, or State Sales Manager.

• Strong understanding of the Uttar Pradesh market and its distribution network.

• Proven experience in appointing distributors and developing dealer networks.

• Demonstrated ability to achieve ambitious sales targets.

• Experience managing field sales teams and multiple territories.

• Strong negotiation, leadership, communication, and analytical skills.

• Willingness to travel extensively across assigned markets.

Perks and benefits

• Competitive salary based on experience and current compensation

• Performance-linked incentives

• Travel and other business reimbursements as per company policy

• Career growth opportunity with an expanding manufacturing group