Sales Lead B2C

Job Description – Sales Lead (B2C)Position: Sales Lead – B2C

Experience: 8–12 Years

Education: Bachelor's Degree; MBA preferred

Industry: Cyber security , could security

Employment Type: Full-Time

About the Role

We are looking for an experienced and results-driven Sales Lead – B2C to lead the consumer sales function and drive sustainable revenue growth.

The ideal candidate will have extensive experience in large-scale B2C sales , with a strong track record of developing and executing sales strategies, managing high-performing sales teams, expanding market presence, and consistently achieving revenue targets.

The candidate should possess strong commercial acumen, customer-centric thinking, and the ability to manage a diverse product portfolio in a high-volume consumer business environment.

Candidates with experience in leading consumer-focused organizations such as Dell, HP, Lenovo, or similar large-scale technology, electronics, retail, or consumer businesses will be preferred.

Key ResponsibilitiesSales Strategy & Business Growth

• Develop and execute the overall B2C sales strategy in line with business objectives.
• Drive revenue growth, profitability, market share, and customer acquisition.
• Identify new markets, customer segments, channels, and business opportunities.
• Develop strategies to maximize sales across different products and geographies.
• Monitor market trends and competitor activities to identify opportunities and risks.

Sales Leadership & Team Management

• Lead, mentor, motivate, and manage a high-performing sales organization.
• Set clear sales targets, KPIs, and performance expectations for the team.
• Build a strong performance-driven sales culture.
• Recruit, coach, develop, and retain sales talent.
• Manage sales teams across multiple regions, where applicable.

Sales Operations & Performance Management

• Build and implement scalable sales processes and operating mechanisms.
• Establish effective sales performance metrics and review mechanisms.
• Prepare and manage sales forecasts, budgets, business plans, and revenue projections.
• Track sales performance against targets and implement corrective actions where required.
• Ensure operational excellence across the sales function.

Customer & Market Development

• Strengthen customer acquisition, retention, engagement, and relationship-management initiatives.
• Develop a strong understanding of customer needs, buying behavior, and market dynamics.
• Use customer insights and market intelligence to improve sales strategies.
• Identify opportunities to improve customer experience and lifetime value.

Cross-Functional Collaboration

• Work closely with Marketing, Product, Operations, and Customer Success teams.
• Align sales initiatives with product launches, marketing campaigns, and business priorities.
• Collaborate with senior leadership on business strategy and growth initiatives.

Reporting & Leadership

• Present regular sales performance reports and business reviews to senior leadership.
• Provide actionable insights and strategic recommendations based on sales data.
• Take ownership of sales performance, revenue targets, and overall business outcomes.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field .
• MBA or equivalent postgraduate qualification is preferred.
• 8–12 years of overall sales experience , with at least 5 years in a senior sales leadership role .
• Proven experience managing large-scale B2C sales organizations .
• Strong and consistent track record of achieving revenue and business-growth targets.
• Experience in consumer technology, electronics, IT hardware, retail, consumer durables, or similar high-volume consumer industries .
• Strong experience in sales strategy, business planning, forecasting, and performance management.
• Experience managing large sales teams across multiple regions is preferred.

Key Skills

• B2C Sales Leadership
• Sales Strategy & Business Development
• Revenue & P&L Management
• Sales Forecasting & Budgeting
• Team Leadership & People Management
• Customer Acquisition & Retention
• Market Expansion
• Channel & Distribution Management
• Sales Performance Management
• Data-Driven Decision Making
• Stakeholder Management
• Negotiation & Communication
• Market & Competitor Analysis

Preferred Candidate Profile

Candidates from organizations such as Dell, HP, Lenovo, or comparable large-scale consumer technology, electronics, retail, or consumer-durable companies will be preferred, particularly those who have managed high-volume B2C sales operations and large regional or national sales teams.

Success Measures

The successful candidate will be expected to demonstrate measurable impact in:

• Revenue and sales target achievement
• Market share and business growth
• Customer acquisition and retention
• Sales team productivity and performance
• Expansion into new markets and customer segments
• Sales process and operational efficiency
• Overall profitability and sustainable business growth