Sales Lead

About the Role

We are looking for a high-energy, results-driven Sales Lead with a strong passion for retail sales and team leadership. In this role, your primary objective is to drive revenue growth and maximize sales conversion across your assigned retail outlets. You will lead from the front—coaching frontline promoters, enforcing aggressive sales techniques, managing inventory, and ensuring every location consistently hits its target.

If you thrive on achieving sales quotas, know how to close deals on the sales floor, and enjoy managing a multi-outlet team, this role is for you!

Key Responsibilities (What You'll Do)

• Sales Leadership & Target Achievement: Supervise, energize, and drive promoter teams across assigned outlet locations to consistently meet and exceed daily, weekly, and monthly sales targets.
• Sales Pitch Coaching & Upskilling: Conduct regular sales pitch training, closing technique workshops, upselling strategies, and product briefings to maximize customer conversion rates.
• Promoter Motivation & Incentive Execution: Drive high floor energy by implementing daily sales challenges, pushing promotional campaigns, and actively motivating promoters to overachieve their quotas.
• Roster & Coverage Optimization: Plan and manage weekly shift rosters for all outlets, ensuring top-performing promoters are strategically scheduled during peak traffic hours for maximum sales impact.
• Sales-Driven Inventory & PO Management: Monitor stock levels across assigned outlets, raise purchase orders (POs), and coordinate with logistics to prevent out-of-stock situations on high-demand products.
• Sales Performance Tracking & Action Plans: Track daily sales per outlet and submit sales reports directly to the Chief Operating Officer (COO).
• Outlet Inspection & Merchandising: Perform routine field visits to ensure product displays, booth cleanliness, promotional materials, and staff discipline are optimized to attract foot traffic and drive impulse buys.
• Hands-on Floor Support & Escalations: Step in on the sales floor during peak hours/events to actively pitch and close deals, handle customer escalations, and resolve outlet-level operational issues promptly.
• Retail Expansion & Revenue Rollout: Assist with onboarding and training new sales promoters while leading team setups for new outlet launches during expansion or peak promotional periods.

Requirements (What We're Looking For)

• Education: Diploma in any field; a background in Sales, Business, Retail Management, Marketing, or FMCG is an advantage.
• Experience: Minimum 2–3 years of proven experience in retail sales, FMCG field sales, or promoter team supervision.
• Sales & Team Management: Demonstrated track record of managing a sales team of 5 or more staff members and consistently achieving sales targets.
• Commercial & Interpersonal Skills: Strong persuasive, communication, and motivational skills to drive a target-focused mindset across multi-location teams.
• Organization & Sales Discipline: Highly disciplined with sales tracking, workforce scheduling, stock management, and daily revenue reporting.
• Software Proficiency: Proficient in basic Microsoft Excel or Google Sheets for sales tracking, scheduling, and data reporting.
• Mobility: Must possess own transport and be willing and able to travel daily across assigned outlet locations to oversee sales operations.
• Work Schedule: Willingness to work retail shifts, weekends, and public holidays during peak shopping periods.