Sales Lead Generation Consultant (B2B)

About Advertising Printing Australia (APA)
APA Advertising is one of Australias leading companies in Direct Advertising, Letterbox Distribution, and Print Media Marketing. We provide end-to-end solutions including design, printing, websites, SEO, and nationwide distribution.

Operating in a $2.4 billion industry, APA works with hundreds of Australian businesses that rely on us for consistent marketing results and local area growth.

The Role Lead Generation Focus
This is not a closing role — your primary responsibility is to generate, qualify, and book high-quality leads for the sales team in Australia.

You will engage with Australian businesses and identify opportunities for our advertising services.

Target Clients Include:
Real Estate Agencies, Gyms, Childcare Centres, Medical Clinics, Dentists, Restaurants, and Franchise Groups.

Key Responsibilities

• Make outbound calls to Australian businesses to generate leads
• Qualify prospects and identify decision-makers
• Book appointments for senior sales consultants
• Maintain and update CRM with accurate data
• Follow up on leads from marketing campaigns and inbound enquiries
• Build rapport and create interest in APA’s advertising services
• Consistently meet daily/weekly lead generation targets

Skills & Requirements

• Minimum 2–3 years of experience in B2B sales or lead generation
• Experience calling or working with the Australian market (highly preferred)
• Clear and confident English communication (neutral or Australian-style accent preferred)
• Strong phone presence and ability to engage decision-makers
• Good understanding of sales processes and lead qualification
• Basic proficiency in CRM systems and MS Office
• Highly driven, disciplined, and target-oriented

What We Offer

• Above-market salary + strong performance incentives
• No cap for high performers
• Clear growth pathway into senior sales/closing roles
• Opportunity to work with an established Australian brand
• Long-term career in international B2B sales

Application Questions

1. How many years of B2B sales or lead generation experience do you have?
2. Have you worked with the Australian market? If yes, for how long?
3. What is your experience with outbound calling?
4. Are you willing to work from the office during Australian business hours?