Sales Manager

Key Responsibilities:-

Territory Sales Management

• Achieve sales and profitability targets for assigned territories.
• Conduct regular Territory Sales Reviews and identify growth opportunities.
• Monitor daily sales performance and weekly sell-out trends.
• Prepare and manage territory sales forecasts.

Distributor Operations

• Monitor distributor inventory and stock levels.
• Review customer aging and collection performance.
• Manage Distributor’s inventory aging and optimize stock movement.
• Track shipments and support ship-in planning activities.

Market Execution

• Conduct regular market visits to assess execution excellence.
• Review outlet execution, merchandising standards, and product visibility.
• Expand distribution coverage and improve market penetration.
• Execute trade promotions and sales activation initiatives.

Coaching & Team Development

• Coach and mentor Assistant Sales Managers and Sales Executives.
• Conduct route rides and on-the-job training (OJT).
• Strengthen selling capabilities and field execution standards.
• Develop successor pipelines and high-performing sales talent.
• Field Operations Management
• Drive Distributor Sales Representative (DSR) productivity.
• Manage merchandiser deployment and coverage effectiveness.
• Monitor and improve execution KPIs.
• Ensure compliance with Perfect Store standards.

Customer Management

• Develop and maintain strong relationships with key customers and distributors.
• Resolve operational and commercial issues effectively.
• Identify growth opportunities within existing accounts.
• Support distributor capability development and business expansion.

Requirements:-

• Bachelor's Degree in Business Administration, Marketing, Sales, or a related discipline.
• Minimum 5 years of sales experience, preferably in FMCG, consumer products, or distribution industries.
• At least 2 years' experience in a supervisory or managerial role.
• Proven track record in achieving sales targets and driving business growth.
• Strong leadership, coaching, and people management skills.
• Good communication, negotiation, and relationship-building abilities.
• Good analytical, planning, and problem-solving capabilities.
• Proficiency in Microsoft Office applications.