Heng Lian Enterprise Bhd
Sales Manager
Skills
2 months ago
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Important information
Contract type:
Permanent
Location:
Kuching, Sarawak, Malaysia
Work mode:
Onsite
Published on:
13 August 2026
What they need
- Ensure the KIA showroom is professionally presented at all times.
- Ensure vehicles are clean, properly displayed and ready for customer viewing.
- Organise and manage sales activities during roadshows, exhibitions and promotional events.
Prepare Sales Advisors for roadshow and event activities.
Develop action plans to achieve KIA vehicle sales targets.
Monitor sales pipeline, booking, registration and delivery progress.
Develop strategies to improve showroom conversion and closing rates.
Prepare regular sales performance reports for Dealer Principal / Management.
Forecast future sales performance based on leads, bookings, market demand and inventory.
Monitor daily, weekly and monthly sales performance against targets.
Lead, motivate and manage the KIA Sales Advisor team.
Set clear individual KPIs and sales expectations.
Monitor individual Sales Advisor activity, including calls, appointments, follow-ups, test drives and closing.
Coach Sales Advisors on prospecting, negotiation, objection handling and closing techniques.
Ensure Sales Advisors can confidently conduct professional vehicle presentations and demonstrations.
Keep the team updated on new models, facelifts, promotions, campaigns and product changes.
Take corrective action when individual Sales Advisors are consistently underperforming.
Ensure all walk-in, telephone, online, social media and campaign leads are properly recorded.
Monitor lead response time and follow-up performance.
Work closely with the Marketing Department to improve lead generation and conversion.
Requirements:
Minimum 3–5 years of experience in automotive sales.
At least 2 years in a Sales Supervisor / Assistant Sales Manager / Sales Manager / Team Leader position.
Experience in a franchised automotive dealership is strongly preferred.
Minimum Diploma in Business Administration, Marketing, Automotive Management or related field.
Strong negotiation and closing skills.
Confident presentation skills.
Customer-oriented and professional personality.
Strong coaching and mentoring ability, able to manage underperforming employees professionally.
Good conflict-resolution skills.
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