Sales Manager

The Head of Sales & Marketing will design, implement, and scale the commercial infrastructure
for our Paint Protection Film (PPF) business. This leader will establish structured sales
processes, deploy modern CRM systems, and recruit a high-performing team from the ground up
to aggressively expand market share in the premium automotive aftermarket.
Job Overview
Position: Head of Sales and Marketing
Experience Required: 10 to 12++ years
Industry Focus: Automotive Aftermarket, Premium Coatings, PPF, or Detailing Systems
Core Mandate: Process Engineering, Team Architecture, and Scalable Revenue Growth
Key Responsibilities

1. System & Process Engineering
   Sales Infrastructure: Design and implement standardized B2B sales workflows, pipeline
   stages, and reporting cadences.
   CRM Deployment: Lead the integration of CRM platforms (e.g., Salesforce, HubSpot) to
   track distributor leads, studio onboarding, and sales velocities.
   SOP Development: Create standard operating procedures (SOPs) for dealer onboarding,
   warranty tracking, and claims management.
   Pricing & Policy: Formulate structured dealer tiers, discount matrices, and commercial
   policies to protect market margins.
2. Team Architecture & Leadership
   Talent Acquisition: Recruit, hire, and onboard regional sales managers, technical trainers,
   and digital marketing specialists.
   Capability Building: Establish continuous training programs covering PPF technical specs,
   competitive positioning, and objection handling.
   Performance Governance: Design transparent KPI frameworks, commission structures,
   and performance-appraisal systems.
3. Strategic Growth & Market Expansion
   Vision Execution: Convert high-level business objectives into actionable territorial sales
   quotas and marketing calendars.
   Channel Penetration: Systematically identify and sign multi-city detailing studio networks,
   premium car dealerships, and regional distributors.
   Brand Strategy: Direct high-impact digital marketing campaigns, performance marketing
   for lead generation, and B2B trade show presence.
   Supply Chain Alignment: Collaborate with operations to align sales forecasts with
   inventory levels and film import schedules.
   Required Qualifications & Competencies

Experience: 10 to 12++ years of commercial leadership experience, with a proven track
record of scaling businesses from early-stage to market leaders.
Sector Expertise: Deep domain knowledge in the automotive aftermarket, premium car
care, window films, or surface protection coatings.
Process Mastery: Demonstrated experience implementing sales automation tools, pipeline
governance, and data-driven forecasting methods.
Leadership Style: Strategic thinker willing to execute hands-on process building before
delegating to an expanding team.
Education: Bachelor’s degree in Business or Engineering; an MBA from a tier-1 institute is
highly preferred.
Success Metrics (First 12 Months)
System Readiness: Successful deployment and 100% team adoption of the CRM and
sales reporting system within 90 days.
Team Deployment: Hiring and onboarding of core regional sales and technical training
personnel within 120 days.
Revenue Velocity: Measurable growth in active detailing studio accounts and overall
monthly recurring film volume.