Sales Manager

🎯 Role Objective

Drive and grow revenue across B2B and B2C channels by converting qualified leads from the growth engine into closed deals, while running a consistent, high-performance sales process.

🧠 What This Role Really Is

You're not just handling sales.

You are:

• Managing B2B + B2C sales pipelines day-to-day
• Turning leads into revenue, not just conversations
• Running a structured closing process that delivers month after month

If growth brings the leads, you turn them into money.

🔑 Key Responsibilities

1. Revenue Delivery (B2B + B2C)

• Hit monthly revenue targets across both B2B and B2C segments

• Execute distinct approaches for:

  • B2B: partnerships, corporate deals, advertisers, bulk sales
  • B2C: direct consumer leads, high-volume conversions

• Ensure proper lead segmentation and routing for maximum conversion

2. B2B Sales (High-Value Deals)

• Close corporate partnerships and strategic accounts
• Manage contracts and ongoing client relationships
• Drive high-ticket and recurring revenue opportunities
• Lead negotiations with decision makers and stakeholders

3. B2C Sales (Volume Conversion)

• Manage inbound leads from ads, content, and campaigns
• Maintain fast response times and strong conversion rates
• Optimise scripts, follow-ups, and closing performance
• Reduce drop-off across the funnel

4. Lead Conversion (With Growth Team)

• Partner with the Growth team to improve lead quality and conversion
• Give feedback on lead segmentation (B2B vs B2C)
• Maximise ROI of every campaign and traffic source

5. Sales Operations & Team Coordination

• Support and coach the B2B and B2C sales reps
• Maintain CRM discipline, pipeline tracking, and forecasting accuracy
• Follow and refine SOPs, scripts, and closing processes
• Coordinate closely with Growth, Marketing, and Ops teams

📊 KPIs (Non-Negotiable)

• Monthly revenue target achievement (primary KPI)
• B2B vs B2C revenue contribution
• Lead → conversion rate (by segment)
• Average deal size (B2B)
• Close rate (B2C)
• Pipeline coverage and forecast accuracy
• Sales cycle speed (especially B2B deals)
• CRM accuracy and reporting discipline
• Individual and team quota performance

🧬 Ideal Candidate Profile

MUST HAVE:

• 3–6 years in sales, with some pipeline or team management experience
• Exposure to both B2B and B2C sales environments
• Solid track record of hitting revenue targets
• Comfortable handling high-volume + high-ticket sales
• Strong CRM and funnel understanding

HUGE BONUS:

• Experience in media, digital marketing, property, automotive, or marketplaces
• Worked within dual-channel (B2B + B2C) sales setups
• Strong negotiation and partnership skills
• Experience working with growth/performance marketing teams

💰 Compensation Structure

• Base salary (MY market competitive)
• Performance bonus tied to revenue

🧬 Culture Fit

Think like a revenue owner, not a sales employee.

"You don't wait for leads… you maximise, close, and scale revenue from every opportunity."