Sales Manager

B2B SALES MANAGER PRECISION PRODUCT MANUFACTURING

Location: Nashik, Maharashtra
Department: Sales & Business Development
Reporting To: Business Head / Director
Experience: 5–10 years
Travel: Approximately 12 days per month

Industry: Precision Engineering / Product Manufacturing

Job Purpose

To drive B2B sales and business development for precision-manufactured products through strong technical understanding, solution selling, new customer acquisition, key account management and market development.

This is a technical sales role requiring the candidate to independently understand customer requirements, participate in technical discussions and convert technical opportunities into business.

Key Responsibilities

• Develop new B2B customers across industrial, engineering, automotive, OEM and allied manufacturing sectors.
• Identify new markets, customers and business opportunities through market mapping, references, exhibitions, customer visits and networking.
• Manage existing customers and increase repeat business, customer retention and share of business.
• Understand engineering drawings, product specifications, tolerances, materials, manufacturing processes, machining processes and customer application requirements.
• Independently participate in technical discussions with customer Purchase, Engineering, Design, Quality and Production teams.
• Understand customer technical requirements and coordinate with internal Design, Production and Quality teams to develop appropriate solutions.
• Identify opportunities for product development, alternate applications and value-added solutions.
• Prepare quotations, negotiate commercial and technical terms and convert enquiries into orders.
• Maintain a strong sales pipeline and provide accurate monthly/quarterly sales forecasts.
• Achieve monthly, quarterly and annual sales, order booking and margin targets.
• Coordinate with Production, Quality, Stores and Dispatch to ensure customer commitments are met.
• Handle customer complaints and coordinate internally for effective and timely resolution.
• Monitor competitor products, pricing, market trends and customer requirements.
• Maintain accurate customer, enquiry, quotation and order data.
• Follow up on payments and support the company in maintaining healthy receivables.
• Build long-term relationships with decision-makers and technical teams at customer organizations.

Mandatory Technical Capability

The candidate should be an extremely technically oriented sales professional, not a conventional relationship-based salesperson.

He should be capable of:

• Reading and understanding engineering drawings and technical specifications.
• Understanding GD&T, tolerances, materials and manufacturing processes.
• Understanding precision machining/component manufacturing and related quality requirements.
• Having meaningful technical discussions with Engineers, Purchase Heads, Quality Heads and Plant/Production teams.
• Understanding customer applications and recommending technically suitable solutions.
• Translating customer requirements into clear inputs for internal technical and production teams.
• Supporting technical negotiations along with commercial negotiations.
• Identifying technically feasible opportunities rather than merely generating enquiries.

Field Travel Requirement

Extensive customer-facing travel is an essential part of this position.

• Expected travel: approximately 12 days per month.
• Travel will include customer visits, new business development, technical discussions, enquiry follow-ups, negotiations and market development.
• Candidate should be comfortable travelling independently across Maharashtra and other industrial markets, as required.
• The candidate must have a strong field-sales orientation and should not be looking for a predominantly office-based sales role.

Key KPIs

1. Sales Revenue Achievement
2. New Customer Acquisition
3. Order Booking & Enquiry Conversion
4. Gross Margin Achievement
5. Collection / Outstanding Control
6. Customer Retention & Repeat Business
7. Sales Pipeline & Forecast Accuracy
8. Number and Quality of Customer Visits
9. New Business Opportunities Generated
10. Technical Enquiry-to-Order Conversion

Candidate Profile

• Degree/Diploma in Mechanical / Production / Automobile / Industrial Engineering preferred.
• MBA in Sales & Marketing will be an added advantage.
• 5–10 years of B2B technical sales experience in precision engineering, machined components, auto components, industrial products, engineering products or similar manufacturing industries.
• Strong technical understanding of manufacturing processes and industrial products.
• Proven ability to generate new business independently.
• Strong commercial and negotiation skills.
• Excellent customer-facing and presentation skills.
• Strong follow-up and execution discipline.
• Willingness to undertake approximately 12 days of field travel every month.
• Should be highly target-oriented, proactive and comfortable working in a growth-oriented manufacturing environment.

Preferred Customer Experience

Experience dealing with:

• OEMs
• Tier-1 / Tier-2 suppliers
• Automotive companies
• Industrial equipment manufacturers
• Engineering companies
• Precision component buyers
• Industrial machinery manufacturers
• Large manufacturing organizations

will be preferred.

Key Competencies

Technical Sales | B2B Business Development | Engineering Knowledge | Solution Selling | New Customer Acquisition | Key Account Management | Technical Negotiation | Commercial Negotiation | Customer Relationship Management | Market Development | Sales Forecasting | Target Orientation | Field Sales

Ideal Candidate

An engineer who can sell—not merely a salesperson who sells engineering products.