Sales Manager

About the role

We are looking for an experienced Sales Manager from the Food Manufacturing / FMCG sector to drive our revenue growth and expand our market presence. You will lead our sales team, manage distributor channels, and secure new business accounts with retailers, wholesalers, and food service providers.

Key responsibilities

• Achieve company revenue growth and hit volume targets within the assigned territories.
• Manage and expand distribution networks, wholesale channels, and key retail accounts (e.g., hypermarkets, supermarkets).
• Lead, motivate, and monitor the performance of the sales executives and merchandising teams.
• Develop and execute strategic sales plans, promotions, and trade marketing activities.
• Build strong, long-lasting relationships with B2B clients, procurement managers, and distributors.
• Monitor market trends, raw material impacts, consumer preferences, and competitor activities to identify new product opportunities.
• Provide accurate sales forecasts, inventory movement analysis, and monthly performance reports to management.

About you

• Bachelor's degree in Business, Marketing, Food Science, or a related field.
• 3 to 5 years of sales experience specifically within Food Manufacturing, FMCG, or Food Service sectors.
• Proven track record of handling Key Accounts (Modern Trade / General Trade) and distributor management.
• Strong existing network and relationships with food retailers, wholesalers, or corporate buyers.
• Excellent negotiation, presentation, and relationship-building skills.
• Proven ability to lead, coach, and drive a results-oriented sales team.
• Strong business acumen with a deep understanding of food supply chains, shelf-life constraints, and food safety standards.
• Willingness to travel frequently for client visits and market visitation.