Sales Manager

About the role

To lead the sales team and oversee retail store operations to achieve sales, revenue, profitability, customer service, and operational targets while ensuring effective team performance and excellent customer experience.

Key responsibilities

• Lead and manage the sales team, including setting targets, monitoring performance, coaching, and providing direction to Sales Representatives and retail store personnel
• Drive sales and revenue growth by developing and implementing sales strategies, action plans, and initiatives for assigned markets and retail operations
• Oversee retail store operations, ensuring proper execution of sales activities, merchandising, customer service, and daily store procedures
• Achieve and monitor sales, revenue, collection, and profitability targets for the assigned sales team and retail store
• Develop new accounts and maintain key customer relationships, including dealers, distributors, contractors, and walk-in retail customers
• Monitor individual and team sales performance, identify gaps, and implement corrective actions to achieve targets
• Manage inventory and product availability in coordination with warehouse and operations teams to support sales and prevent stock issues
• Ensure proper handling of customer orders, quotations, deliveries, and after-sales concerns to maintain customer satisfaction
• Monitor store performance, including sales conversion, inventory movement, product display, housekeeping, and compliance with company standards
• Coach and develop employees through regular performance reviews, training, and on-the-job guidance