Sales Manager

The Sales Manager oversees all aspects of the Yutka Fence sales department, ensuring a high-performing, efficient, and customer-centric sales operation built on integrity. This role focuses heavily on sales process ownership, team leadership, sales training, onboarding, lead management, accurate estimating, KPI tracking, strategic partnerships, and cross-department collaboration — all carried out with professionalism.

The Sales Manager ensures consistent execution, drives progress through revenue growth, and protects the customer's experience from first contact through installation.

Responsibilities:

Sales Leadership & Team Management

• Lead and support the sales team in daily operations, ensuring adherence to company standards and processes
• Conduct weekly 1:1 meetings and team huddles to review pipeline, follow-up habits, goals, and performance
• Run structured, agenda-driven weekly meetings that close out prior action items and deliver clear outcomes for the team
• Provide ongoing coaching to improve closing skills, customer communication, and estimating accuracy
• Hold team members accountable for CRM usage, responsiveness, pipeline movement, and professionalism
• Manage daily/weekly workflow, including appointment distribution
• Promote a positive team culture centered on accountability, ethical selling, and continuous improvement

Lead Management & Follow-Up Oversight

• Ensure all inbound leads receive timely, consistent first contact
• Build, enforce, and monitor a structured, multi-channel follow-up process from first response through long-term nurturing
• Audit the sales pipeline weekly to ensure no leads are neglected or stalled
• Improve lead flow efficiency in collaboration with internal teams
• Track and improve key follow-up and conversion metrics

Sales Training, Coaching & Development

• Build and maintain a complete onboarding and sales training curriculum covering:

  • Product knowledge
  • Sales skills and customer communication
  • Estimating & measurement accuracy
  • CRM usage
  • Follow-up best practices

• Conduct regular coaching, role-play, and field training sessions, along with ongoing skill development workshops.

• Provide ongoing feedback based on performance reviews and customer interactions.

• Create or update tools such as scripts, objection responses, product guides, and sales playbooks.

Onboarding for New Sales Representatives

• Own the 30-60-90 day onboarding plan for all new sales hires
• Facilitate system setup (CRM, scheduling tools, docs)
• Coordinate shadowing and field training, including on-site measurement, quoting, and product education
• Track onboarding progress, ensuring readiness before independent field work
• Conduct weekly performance reviews and provide guidance for improvement

Sales Process Ownership & SOP Implementation

• Develop, document, and maintain standard operating procedures (SOPs) for the entire sales process
• Ensure all reps follow consistent steps from lead intake to job handoff
• Update SOPs as tools, systems, or expectations evolve
• Audit compliance and correct process deviations immediately
• Communicate process changes clearly to the team

Pricing Integrity & Estimate Accuracy

• Review complex, high-value, and non-standard quotes to ensure accuracy
• Maintain consistency in pricing structures, discount rules, and margin targets
• Regularly audit estimates to reduce errors and improve profitability

KPI Monitoring, Reporting & Forecasting

• Track and report on key sales performance metrics
• Provide weekly and monthly performance updates to leadership
• Conduct revenue projections and pipeline forecasts to support scheduling, staffing, and inventory planning
• Identify performance gaps and create corrective action plans

Customer Escalations & Service Recovery

• Serve as the primary escalation point for customers with concerns about estimates, communication, or project expectations
• Partner with internal teams to resolve issues quickly and professionally
• Coach reps on how to deliver difficult updates or resolve service issues effectively

Strategic Partnerships & Community Engagement

• Build and maintain high-value relationships across the industry to drive referral business
• Represent the company at trade shows, expos, community events, and networking groups
• Ensure partnership-generated leads receive premium-level follow-up and tracking
• Develop strategies to maximize partner referrals and industry relationships

Collaboration with Marketing

• Share ongoing insight into lead quality, customer trends, and market feedback
• Align messaging between Sales and Marketing
• Participate in marketing planning for campaigns, promotions, and seasonal demand
• Ensure Marketing receives accurate feedback loops from sales interactions

Hiring & Team Capacity Planning

• Lead the hiring process for screening, interviewing, and assessing sales candidates
• Proactively plan for staffing needs based on workload and performance
• Provide leadership with recommendations on team size, structure, and roles
• Assist with creating performance improvement plans for reps who need support
• Quickly identify underperforming reps, make them aware, coach up or out — quickly

Qualifications:

Required Qualifications

• 3+ years of experience in a sales management or team lead role, ideally in a field-based, estimate-driven, or home-services industry (fencing, roofing, solar, HVAC, remodeling, etc.)
• Demonstrated experience building or enforcing sales processes/SOPs — not just following someone else's
• Proven track record using sales data/CRM reporting to actively coach a team, not just monitor numbers
• Experience owning full-cycle lead management (response, follow-up, conversion tracking)
• Strong written and verbal communication skills, with experience running structured team meetings/trainings
• Proficiency with CRM systems (mention your specific CRM here if you want to filter for direct-tool experience)

Preferred Qualifications

• Experience in the fencing, outdoor living, or related home-improvement industry
• Experience building partner/referral-based lead channels
• Background in new-hire onboarding or curriculum development for a sales team
• History of hitting or exceeding upsell/attach-rate goals
• Experience managing a team through a growth or scaling phase

About Company

At Yutka Fence, we help homeowners protect what matters most with high-quality fencing solutions.

For over 57 years, we’ve been the neighborhood standard. As a second-generation, family-owned company serving Southeast Wisconsin and Northern Illinois, we’re known for craftsmanship and service.

We specialize in wood, vinyl, aluminum, and chain-link fencing—built to last. Our team operates 365 days a year, delivering responsiveness homeowners can count on.

What sets us apart is the experience we create. From clear communication to precise installation, we do things the right way. Guided by our core values—Integrity, Progress, and Professionalism—we continue to grow.

We’re proud to be recognized on the Inc. 5000 (2026) and Inc. Regionals Midwest (2026).

We’re not just installing fences—we’re building trust.

Why Join Us?

• Join a fast-growing, high-performing company with a strong reputation
• Work - grow with a motivated, supportive, and expanding team