Sales Manager

About the role

Lead and manage the Sales team, developing strategies to achieve sales, revenue and margin targets. You will develop new customers, markets and business opportunities, manage key accounts and customer relationships, and drive brand development and new product launches. You will monitor pricing, competitors, market trends and sales performance, prepare sales forecasts, budgets and reports, and work closely with Marketing, suppliers and other departments. You will also monitor stock, slow-moving products and product clearance, set KPIs and ensure sales team performance, and support the Managing Director in commercial and strategic planning.

Key responsibilities

• Lead and manage the Sales team
• Develop strategies to achieve sales, revenue and margin targets
• Develop new customers, markets and business opportunities
• Manage key accounts and customer relationships
• Drive brand development and new product launches
• Monitor pricing, competitors, market trends and sales performance
• Prepare sales forecasts, budgets and reports
• Work closely with Marketing, suppliers and other departments
• Monitor stock, slow-moving products and product clearance
• Set KPIs and ensure sales team performance

About you

• Experience in managing a Sales team, preferably within the F&B or food industry.
• Experience in the frozen food industry will be an added advantage
• Proven track record in achieving sales targets and business growth
• Strong leadership, communication, presentation and negotiation skills
• Good commercial, reporting and budgeting skills
• Good knowledge and interest in food / hospitality industry
• Strong customer relationship-building skills
• Results-driven, proactive and good at problem-solving
• Able to work in a fast-paced and challenging environment

About us

Chefs' Partner is a premium food importer and distributor. We serve fine-dining and casual-dining restaurants, hotels, and modern trade across Malaysia. Our name reflects our dedication to professional chefs and modern trade experts who demand excellence. We combine our extensive team expertise, advanced technology, and a robust supply network to provide the finest products and exceptional service. Chefs' Partner is committed to being a trusted partner in the culinary world, ensuring that our clients receive the best in quality and service.