Sales Manager

About the role

Farmio is looking for a Sales Manager to build and run the commercial engine for our Singapore business. This is not a pure people-management role. You will carry your own book of strategic accounts, coach the team's daily activity and pipeline discipline, and act as a thinking partner to the Country Manager on where the business should focus next: which segments to double down on, where margins need to shift, and where to test new channels.

Key responsibilities

• Work directly with the Country Manager on high-level commercial trade-offs and where to focus the business next
• Turn top-down direction (pricing, margin targets, company priorities) into concrete commercial to-dos the team can execute
• Help shape how Farmio approaches the market as we scale, bringing structure to areas that are still evolving
• Run daily standups and drive activity levels (calls, visits, conversations) until we've established the right benchmark per rep
• Own pipeline hygiene and deal-stage discipline across the team's CRM
• Track and improve conversion rates; report on what's working and what isn't
• Carry your own book, focused on strategic or harder-to-crack accounts
• Stay close enough to customers on the ground to spot shifts early: which segments are heating up, where price resistance is building, what competitors are doing
• Regular check-ins (every few days) to stay aligned on market direction, share what you're seeing on the ground, and keep building together

About you

• Strong commercial acumen: comfortable reasoning about margin, segment attractiveness, and trade-offs, not just closing deals
• A genuine player-coach, someone who wants to keep selling, not a manager looking to get out of the field
• Experience in FMCG, F&B, or B2B distribution in Singapore is a strong plus
• Process-minded: able to build structure (activity metrics, CRM discipline, conversion tracking) where none currently exists
• Comfortable operating with ambiguity in a small, fast-moving team