Sales

Manager

Classification: Exempt, Full-Time Salaried

Reports To: Sales Director

Location: Remote / Flexible (travel required)

Travel: Regular domestic travel to trade shows, customer sites, and industry events

POSITION SUMMARY

Fraction Freeze-Dried is a startup bringing American-raised trout to the market through premium freeze-dried protein ingredients and finished products. We are building something new and need a Sales Manager to drive profitable revenue growth, deepen customer relationships, and expand Fraction’s presence across strategic B2B channels.

In this role, you will sell freeze-dried protein ingredients and fresh/frozen trout products to pet food manufacturers, co-packers, brand partners, distributors, and other strategic customers. You will own key accounts and new business development, develop short- and long-term sales plans, and help position American Trout as a differentiated, premium protein. This is a hands-on role for a sales leader who can build relationships, manage a disciplined pipeline, translate market insight into action, and help scale the sales function as Fraction grows.

ESSENTIAL FUNCTIONS

Sales Strategy & Revenue Growth

• Develop and execute short- and long-term sales plans and go-to-market strategies to achieve revenue, volume, margin, and account-growth goals
• Identify, prospect, and close new B2B opportunities for freeze-dried protein ingredients and fresh/frozen trout products
• Build and manage a qualified pipeline across pet food manufacturers, co-packers, private-label brands, distributors, and other strategic channels
• Develop account strategies for key targets and customers, from initial outreach through pricing, contract negotiation, onboarding, and ongoing account management
• Drive profitable growth by expanding existing accounts, increasing account penetration, and continuously developing new business
• Prepare and deliver sales presentations, product samples, proposals, and business reviews tailored to customer needs
• Negotiate pricing, terms, and supply agreements in coordination with the President and other appropriate stakeholders

Key Account & Partner Management

• Build trusted, long-term relationships with customers, distributors, brokers, and channel partners
• Conduct regular business reviews and customer visits to monitor performance, resolve issues, identify opportunities, and ensure timely follow-up
• Ensure a consistent flow of accurate information between customers and internal teams regarding forecasts, orders, product needs, and market activity
• Evaluate partner performance and provide direction, training, and accountability to broker or distributor partners as applicable

Market Development & Strategy

• Position American Trout and Fraction products as differentiated, premium offerings within target markets
• Research customer needs, market trends, competitive activity, and emerging channels to identify growth opportunities and inform sales strategy
• Provide market intelligence and customer feedback to support production planning, pricing strategy, product development, and new product launches
• Partner with marketing to develop effective sales collateral, merchandising, promotional activity, and market-specific programs
• Support the launch of new products and help accelerate speed-to-market with priority customers and channels

Trade Shows & Industry Engagement

• Represent Fraction at relevant trade shows, conferences, customer events, and networking opportunities
• Plan and execute trade show strategy, including meeting schedules, samples, booth support, lead capture, and post-show follow-up
• Build and maintain relationships with industry contacts, trade organizations, and potential strategic partners

Sales Operations & Reporting

• Maintain accurate CRM records for prospects, accounts, activities, opportunities, and pipeline status
• Track and report sales performance, pipeline health, forecasts, account activity, and competitive developments to the Director
• Collaborate with production, operations, quality, and leadership to align sales commitments with capacity, product availability, and customer requirements
• Complete expense reports and other required administrative responsibilities accurately and on time

General

• Travel regularly to meet with customers and partners, attend industry events, visit key markets, and support Fraction facilities as needed
• Conduct business with integrity and collaborate effectively across teams in support of company goals
• Perform additional duties and responsibilities as assigned to support the growth of the business

COMPETENCIES

• Results-oriented sales leader with a strong record of growing revenue and developing accounts
• Strong relationship builder who earns trust with customers, partners, and internal stakeholders
• Strategic thinker who can translate market opportunities into practical sales plans and measurable action
• Strong negotiation, presentation, and communication skills across multiple customer levels
• Organized and disciplined in forecasting, CRM management, follow-up, and account planning
• Self-starter who works effectively with limited structure and adapts well in a growing business
• High degree of integrity, accountability, sound judgment, and professionalism

WORK ENVIRONMENT

This is a remote/flexible position with regular travel to customer sites, key markets, trade shows, and Fraction facilities. Work is primarily performed in a home or office environment. When visiting production facilities, the environment may include exposure to varying temperatures, wet conditions, and moderate noise levels.

PHYSICAL DEMANDS

• Ability to travel domestically on a regular basis, including multi-day trips
• Ability to sit, stand, and walk for extended periods during travel, trade shows, and customer visits
• Ability to occasionally bend, stoop, reach, and lift or transport trade show materials and product samples up to 30 lbs

REQUIRED QUALIFICATIONS

• 5+ years of progressive sales, account management, or business development experience in food, pet food, seafood, animal nutrition, food ingredients, or a related industry
• Demonstrated track record of meeting or exceeding sales targets and growing new and existing accounts
• Experience developing sales plans, managing a territory or market, and working with distributors, brokers, or strategic channel partners
• Strong understanding of B2B sales cycles, account management, pricing, forecasting, and contract negotiation
• Proficiency with CRM tools and Microsoft Office (Excel, Word, Outlook, PowerPoint)
• Excellent planning, organizational, written communication, and presentation skills
• Ability to communicate effectively in English, both verbally and in writing
• Valid driver's license and willingness to travel regularly

PREFERRED QUALIFICATIONS

• Bachelor’s degree in business, marketing, food science, animal science, or a related field, or equivalent relevant experience
• Experience in pet food, animal nutrition, seafood, fresh/frozen food, or food ingredients
• Existing relationships with pet food manufacturers, co-packers, distributors, brokers, ingredient buyers, retail accounts, or other relevant customers
• Knowledge of freeze-drying, protein ingredients, aquaculture, or trout products
• Experience launching new products or brands and developing new markets
• Experience working in a startup, early-stage, or high-growth company environment

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. Duties and responsibilities may change at any time with or without notice as business needs evolve.