Sales Manager

Role & responsibilities

To lead and manage the Retail sales operations within the assigned State, driving Volume & Gross Profit growth, enhancing market penetration, and developing a high-performing Distributor and Dealer network for the organization. This role involves developing and executing strategic sales plans, mentoring a team of sales professionals, and ensuring consistent performance through effective coaching, motivation, and performance management. The ideal candidate will combine strong leadership skills with a result-driven approach to exceed sales goals and expand market presence.

• Achieve AOP for Volume and Margins
• Achieve the AOP Segment-wise targets
• Maintain growth momentum in line with the companys long range plans through initiatives related to Growth, Accelerate & Acquire with respect to Distributors and Channel Partners.
• Distributor Capability Assessment execution, & steer drive through our Influencer Connect Programs
• Team Management - Lead, coach, and develop a team of Territory Sales Officers / Executives. Weekly & Monthly Review with respective team members.
• Redefine Route to Market philosophy in line with company guidelines such as Area Executives Calls productivity, Numeric Distribution (ND) & Weighted Distribution (WD), Sell out ratio, Pricing, Schemes & Offers. Ensure adoption and alignment with Distributor Management System (DMS) guidelines. Participation in Distributor - DSR - Monthly review meet as and when planned
• MIS & Reporting - Ensure timely and accurate reporting of sales performance, forecasts, and market intelligence. Analyze sales trends and identify opportunities for improvement.

Preferred candidate profile

MBA / PGDBM with specialization in Sales & Marketing from reputed institute

• 10-12 years prior experience preferably in Automotive spare parts, Batteries or related industry with at least 45 years in a managerial role.
• Proven track record of managing State-Level Sales and Achieving Revenue Targets.
• Strong understanding of Distribution Management and Retail Channel Dynamics.