Sales Manager

Coforward is the solution for your human resources needs. Our consultancy strives to help our clients in any way that we can. Coforward carries out human resources consultancy services; this includes end-to-end recruitment for mid and c-level positions, employer branding, reorganisations, and talent management.

We are looking for an experienced Sales Manager to join our client’s Electric Lighting Equipment Manufacturing.

Responsibilities:

• Develop and implement company's domestic sales strategy

• Set annual sales targets and establish targets by team and sales channel

• Manage the sales team, monitor performance, and drive continuous improvement

• Develop dealer, distributor, project, wholesale, and corporate sales channels

• Identify and develop new customers and sales opportunities

• Grow the existing customer portfolio and strengthen customer relationships

• Plan and manage the field activities of the sales team

• Manage quotations, pricing, and commercial terms in line with company policies

• Lead negotiations with key accounts and major project customers

• Develop relationships with architectural firms, electrical contractors, project companies, and industry professionals

• Monitor sales, revenue, profitability, and collection performance

• Prepare sales forecasts and provide regular performance reports to management

• Identify regional and sector-specific sales opportunities

• Monitor competitors, pricing, and market developments

• Work closely with marketing and product teams to maximize sales opportunities

• Manage sales processes and ensure effective use of CRM systems

Requirements:

• Minimum 7 years of experience in sales, preferably in a sales management position

• Preferably experienced in lighting, electrical, construction products, or similar B2B sectors

• Proven experience in managing and developing sales teams

• Strong understanding of B2B sales and channel management

• Strong leadership, communication, negotiation, and relationship management skills

• Strong analytical and commercial mindset

• Target-driven, proactive, and results-oriented approach

• Strong planning, organization, and problem-solving skills

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Detailed information on how your personal data is processed by Coforward within the framework of our Recruitment Selection and Placement service, you can find that at https://www.coforward.co/privacy-policy/