Sales Manager

Key Responsibilities

• Develop and execute annual and quarterly sales strategies aligned with overall business objectives.
• Own and deliver sales revenue, profitability, volume, and market-share targets.
• Identify new business opportunities, markets, customers, and revenue streams.
• Build and maintain strong relationships with key customers, strategic accounts, and business partners.
• Lead the complete sales cycle from lead generation and prospecting to negotiation, closure, and customer retention.
• Develop sales forecasts, sales pipelines, territory plans, and business development plans.
• Monitor market trends, competitor activities, pricing, and customer requirements to identify growth opportunities.
• Manage and mentor the sales team, set targets, review performance, and drive productivity.
• Establish and monitor KPIs for the sales team and ensure achievement of individual and team targets.
• Conduct regular sales reviews and provide accurate sales forecasts and MIS reports to senior management.
• Negotiate commercial terms, pricing, contracts, and agreements with customers within company guidelines.
• Work closely with marketing, operations, finance, and other functions to ensure smooth execution of customer requirements.
• Improve customer acquisition, conversion, retention, and repeat business.
• Develop and implement strategies for upselling, cross-selling, and account expansion.
• Manage sales budgets and ensure effective utilization of sales resources.
• Participate in industry events, customer meetings, conferences, and business development activities.
• Ensure compliance with company policies, sales processes, and ethical business practices.
• Drive a customer-focused and performance-oriented sales culture within the organization.

Candidate Profile

• Graduate/MBA/PGDM in Sales, Marketing, Business Management, or a related field.
• 1220 years of relevant sales/business development experience, preferably in a similar industry.
• Proven track record of consistently achieving or exceeding sales and revenue targets.
• Strong experience in B2B/B2C sales, business development, key account management, and market expansion, as applicable.
• Demonstrated experience managing and developing sales teams.
• Strong understanding of sales planning, forecasting, pipeline management, and sales analytics.
• Excellent negotiation, presentation, communication, and relationship-management skills.
• Strong commercial acumen with the ability to understand margins, pricing, and profitability.
• Ability to develop long-term relationships with CXOs, senior decision-makers, and key customers.
• Strong leadership, strategic thinking, problem-solving, and decision-making abilities.
• Willingness to travel extensively as required.

Key Performance Indicators (KPIs)

• Revenue and sales target achievement
• New customer acquisition
• Business development and market expansion
• Sales pipeline and conversion
• Customer retention and repeat business
• Gross margin/profitability
• Key account growth
• Sales team productivity
• Forecast accuracy