Sales Manager

We are looking for an experienced Sales Manager to drive growth and manage sales operations across Modern Trade (MT), Traditional Trade (TT), TOR and HORECA channels. The ideal candidate will develop and execute sales strategies, build strong relationships with key customers, and ensure revenue and market share growth in the FMCG sector.

Key Responsibilities:

• Sales Strategy & Execution: Develop and implement effective sales strategies for MT, TT, TOR, and HORECA channels to achieve revenue and market share targets.
• Customer & Key Account Management: Build and maintain strong relationships with key customers, distributors, and partners to ensure long-term business growth.
• Team Leadership: Lead, train, and motivate the sales team to enhance performance and ensure sales targets are met.
• Market & Competitor Analysis: Monitor market trends, consumer behavior, and competitor activities to identify new opportunities and adjust sales strategies accordingly.
• Sales Operations & Performance Tracking: Oversee sales operations, track performance metrics, and prepare regular reports for management.
• Promotions & Trade Marketing: Collaborate with marketing teams to develop promotional activities, trade marketing campaigns, and customer engagement strategies.
• Negotiation & Contract Management: Negotiate trading terms, contracts, and agreements with key accounts to optimize profitability and sales performance.
• Cross-functional Coordination: Work closely with supply chain, marketing, finance, production/factory, and logistics teams to ensure smooth execution of sales initiatives, optimize inventory management, and support business growth.

Qualifications & Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum 5+ years of sales experience in the FMCG industry, with a proven track record in managing MT, TT, TOR, or HORECA channels.
• Strong leadership skills with experience in managing and developing sales teams.
• Excellent negotiation, communication, and relationship-building skills.
• Data-driven mindset with the ability to analyze sales reports and market trends.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM software.
• Ability to travel as needed.