Sales Manager

Company: Discovery Tea Craft Inc.

Department: Sales

Reports To: Chief Operating Officer (COO)

Job Description The Sales Manager is responsible for leading the overall sales operations of Tsaa Laya , driving revenue growth, expanding sales channels, developing key accounts, and achieving sales and profitability targets.

Key Responsibilities

• Develop and execute sales strategies and achieve monthly, quarterly, and annual targets.
• Lead, coach, and manage the sales team and monitor individual and team performance.
• Develop new accounts, distributors, business partners, and market opportunities.
• Manage HORECA, Retail, Corporate, Online, Distributor, and Events/Pop-up channels.
• Build and maintain strong relationships with key accounts and customers.
• Prepare sales forecasts and coordinate with Supply Chain and Operations for inventory and production planning.
• Monitor sales performance, KPIs, gross profit, collections, AR, and account profitability.
• Recommend and manage pricing, promotions, and commercial terms within company guidelines.
• Oversee sales orders, fulfillment, delivery, and sales administration.
• Collaborate with Marketing, Finance, Supply Chain, and Operations to ensure effective sales execution.
• Prepare regular sales reports, forecasts, pipeline reports, and business reviews.
• Conduct regular field visits and client meetings when necessary.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field.
• Minimum 5 years of sales experience, preferably in FMCG, Food & Beverage, HORECA, Retail, Distribution, Corporate Sales, or E-commerce.
• Experience in key account management, business development, and sales team leadership is preferred.
• Strong sales, negotiation, communication, analytical, and leadership skills.
• Knowledge of sales forecasting, pricing, profitability, collections, and account management.
• Proficient in Microsoft Excel/Google Sheets; ERP experience is an advantage.
• Willing to conduct fieldwork and travel when required.

Core Competencies

• Strategic Sales Leadership
• Business Development
• Key Account Management
• Commercial Acumen
• Sales & Data Analysis
• Customer Relationship Management
• Team Leadership
• Execution & Accountability

Overall Purpose

• To drive sustainable revenue growth for Tsaa Laya by expanding sales channels, strengthening customer relationships, improving sales execution, and maintaining healthy margins, collections, and long-term customer value.