Sales Manager

Job Title: Sales Manager – FMCG (Dry Fruits & Dates)

Location: Ghaziabad, Uttar Pradesh

Department: Sales & Business Development

Employment Type: Full-Time

Job Purpose

We are seeking an ambitious, result-driven Sales Manager with strong FMCG expertise—specifically within the dry fruits, dates, or packaged food sector—to spearhead our offline channel expansion. In this role, you will build a robust dealer/distributor network from the ground up, lead a high-performing field team, design aggressive incentive structures, and execute successful new product launches to drive structured, targeted revenue growth.

Key Responsibilities

• Distributor & Dealer Network Expansion: Identify, negotiate with, and appoint key distributors, super stockists, wholesalers, and modern/traditional trade partners across target territories to scale our dry fruits and dates business.
• Field Sales Operations: Lead, guide, and monitor field sales executives, setting clear daily beat plans, store coverage targets, and secondary sales goals.
• Target Setting & Route Planning: Establish realistic yet aggressive sales targets, mapping out structured beat plans and regional distribution strategies to ensure steady volume growth.
• Incentive Scheme Design: Create and manage performance-linked incentive programs and trade schemes for both the field sales force and trade partners (dealers/distributors) to drive volume and push high-margin SKUs.
• New Product Development & Launch: Work closely with leadership to introduce new dates, dry fruit blends, or packaged variants; design and execute Go-To-Market (GTM) strategies to secure immediate shelf space and trade buy-in.
• Inventory & Trade Management: Ensure optimal stock movement, monitor credit cycles, and track trade promotional spend to maintain healthy operating margins.

Required Qualifications & Skills

• Experience: 4–8 years of proven sales and channel management experience in the FMCG sector, with direct experience in dry fruits, dates, nuts, spices, or packaged food categories preferred.
• Network & Relationships: Established contacts and strong relationships with key FMCG distributors, wholesalers, and retail trade networks in the target region.
• Field Leadership: Demonstrated capability in managing, coaching, and driving sales targets through field sales representatives.
• Strategic Capability: Hands-on experience in trade scheme formulation, target mapping, sales forecasting, and launching new food SKUs.
• Personal Attributes: High energy, strong negotiation capabilities, commercial acumen, and an entrepreneurial mindset.

What We Offer

• Competitive base salary with lucrative performance-based incentives linked to channel expansion and sales growth.
• Opportunity to lead and scale a prominent category in a high-growth food segment.
• Fast-track career progression path into senior sales leadership.

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Ghaziabad, Uttar Pradesh (Ghaziabad): Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• FMCG: 3 years (Required)

Work Location: In person