Sales Manager

About SUNMI

Listed on the Hong Kong Stock Exchange (HKEX: 06810), SUNMI is a leading IoT company and recognized high-tech unicorn, driving global innovation in intelligent business hardware.

We specialize in delivering smart IoT devices and integrated software–hardware solutions that empower merchants worldwide. By transforming traditional stores into real-time, connected IoT environments, SUNMI enables businesses to operate more efficiently, make data-driven decisions, and unlock new growth opportunities.

Backed by world-class investors including Ant Group and Xiaomi Corporation, SUNMI has rapidly grown into a key player in the global smart commerce ecosystem, with a valuation exceeding USD 1 billion since 2019.

Learn more: https://www.sunmi.com/en/

Role Overview

The Sales Manager will be responsible for driving revenue growth, expanding regional market presence, and managing channel and direct sales activities. This role requires a proven sales leader who can balance hunting for new opportunities with developing long-term partnerships, while effectively positioning SUNMI’s solutions and ensuring successful project execution.

Key Responsibilities

1. New Business Development & Lead Generation

• Proactive Prospecting: Drive new business growth through strategic hunting methods, including market research, cold outreach (calling/emailing), field/drop-in visits, industry networking, and event participation.
• Target Segment Identification: Identify and map target customers and partners across key verticals, including restaurant, retail, payment, ISVs (SaaS), ISOs, kiosks, KDS, and enterprise hardware sectors.
• Lead Qualification: Qualify prospects based on business fit, product use cases, volume potential, decision-making processes, and timelines to ensure a healthy sales pipeline.
• Ecosystem Expansion: Proactively establish and cultivate relationships with payment partners and ISV Managed Partners to ensure consistent, long-term revenue growth.

2. New Account Conversion & Solution Selling

Deal Execution: Drive qualified opportunities from the initial lead stage to final project conversion and commercial closing.

• Customer Discovery & Proposal: Lead customer discovery sessions, match customer pain points with SUNMI hardware solutions, prepare custom product/pricing proposals, and manage RFP responses.
• Cross-Functional Coordination: Collaborate closely with HQ and North America (NAR) product and technical teams to facilitate sample arrangements, technical clarifications, customer testing, certifications, and pilot planning.

3. Existing Account Management & Growth

• Relationship Cultivation: Maintain and grow relationships with existing Managed Partners and strategic customers, serving as their primary point of contact to ensure satisfaction and long-term success.
• Account Operations: Follow up on active opportunities, collect product requirements, provide pricing/product recommendations, and coordinate sample testing, PO confirmation, delivery schedules, and after-sales support.
• Upsell & Cross-sell: Identify and execute upsell/cross-sell opportunities across SUNMI’s ecosystem, including POS systems, KDS, kiosks, payment terminals, printers, and accessory product lines.

4. Sales Excellence & Pipeline Management

• CRM Discipline: Meticulously maintain and update the company's CRM system to track sales activities, logs, leads, and pipeline accuracy.
• Target Achievement: Formulate effective regional sales plans and execution strategies to consistently meet or exceed monthly and quarterly sales targets.
• Market Intelligence: Monitor competitors, industry trends, and pricing dynamics to refine regional sales strategies and provide valuable feedback to the product roadmap team.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 1–5 years’ proven sales experience in enterprise technology, IoT/POS, SaaS, or payment solutions.
• Strong channel ecosystem network (distributors, ISVs, VARs) within retail, payments, or hospitality.
• Demonstrated success closing large, complex deals with multiple stakeholders.
• Experience in solution selling and light project management (coordinating with technical teams).
• Exceptional communication, presentation, and negotiation skills.
• Self-driven, entrepreneurial mindset; thrives in fast-paced, high-growth environments.
• Willingness to travel 25–50%.