Sales manager

About the role

We are looking for a high-performing Sales Manager to drive business growth across Modern Trade (Key Accounts) and Traditional Trade (Distributors & Retail Network). The role will be responsible for expanding market presence, achieving revenue targets, strengthening channel relationships, and executing sales strategies across multiple trade formats. Identify, open, and scale new sales channels beyond traditional retail to drive incremental growth for baby food and snacks.

Key responsibilities

• Drive monthly/quarterly sales targets across MT and GT channels
• Develop and implement territory and account-level sales plans
• Identify new business opportunities and expand distribution footprint
• Manage relationships with key modern retail chains (e.g., Carrefour, Lulu, Spinneys, etc.)
• Negotiate listings, promotions, pricing, and trade margins
• Plan and execute in-store visibility, merchandising, and category growth initiatives
• Coordinate with marketing for joint business plans (JBP) and campaigns
• Manage end-to-end relationships with assigned key accounts (modern trade, pharmacy, specialty baby stores)
• Develop annual joint business plans (JBP) including sales targets, promotions, listings, and activations
• Appoint and manage distributors and sub-distributors

About you

• 4–8 years of sales experience in FMCG, Consumer Goods, Retail, or Food & Beverage
• Proven track record managing both MT accounts and GT distribution
• Experience working with retail chains and distributor networks is essential
• Strong understanding of Modern Trade and General Trade dynamics
• Experience in distributor management and key account negotiation
• Excellent communication and relationship-building skills
• Analytical mindset with strong execution focus
• Ability to work in fast-paced startup or high-growth environments
• Proficiency in MS Excel, CRM tools, and reporting

About us

HLT ONE is a growing baby consumer brands and distribution company in Singapore. We specialise in baby products such as food, snacks, and personal care, and strive to provide an all-around omni channel experiences and value and quality for our baby and mums in Singapore and oversea markets. We're looking to expand our reach & brand range — including launching various top new premium leading baby food brands all over the world we're bringing into Singapore. As part of our small, close-knit team, you'll get hands-on exposure to real business operations, marketing, and brand launches.