Sales Manager

Key responsibilities

• Develop and execute sales strategies to increase room bookings, conference facilities, and ancillary services revenue
• Manage and nurture relationships with corporate accounts, travel agents, event planners, and other key distribution channels
• Lead, mentor and supervise the sales team, setting performance targets and ensuring accountability
• Monitor market trends, competitor activities and pricing strategies to maintain competitive positioning
• Prepare and present sales proposals, quotations and contracts to prospective clients
• Analyse sales performance data and report on key metrics to senior management
• Collaborate with marketing, operations and guest services teams to ensure seamless delivery of sales commitments
• Attend industry events, trade shows and networking functions to generate new business opportunities
• Implement customer relationship management (CRM) systems and sales processes to optimise efficiency
• Forecast revenue and develop annual sales budgets and action plans

What we're looking for

• Minimum 5 years of sales management experience in the hospitality industry or a related sector
• Proven track record of achieving and exceeding sales targets and revenue growth objectives
• Strong leadership and team management capabilities with the ability to motivate and develop staff
• Excellent communication and negotiation skills with confidence in client-facing situations
• In-depth knowledge of hotel operations, conference facilities and group sales processes
• Proficiency in using CRM software and sales management tools
• Demonstrated ability to build and maintain strong business relationships
• Sound analytical skills with the ability to interpret sales data and market intelligence
• Diploma or degree in Business, Marketing, Hospitality Management or related field
• Fluency in English and Bahasa Malaysia; additional languages are advantageous
• Willingness to travel locally as required to meet clients and attend industry events