Sales Manager

Role & responsibilities

• Identify and develop new business opportunities in industrial automation, robotics, SPM, and manufacturing industries.
• Generate leads through cold calling, email marketing, LinkedIn, customer visits, and networking.
• Identify potential customers and understand their technical and business requirements.
• Promote company products and solutions, including robotics, automation systems, and customized machinery.
• Prepare quotations, proposals, presentations, and commercial offers in coordination with the technical team.
• Conduct client meetings, factory visits, and product presentations.
• Build and maintain strong relationships with existing and prospective customers.
• Coordinate with engineering, design, and project teams to ensure customer requirements are met.
• Negotiate pricing, payment terms, and commercial conditions to close sales.
• Follow up on enquiries, quotations, and ongoing business opportunities.
• Achieve monthly and annual sales targets.
• Maintain customer databases, sales reports, and CRM records.
• Monitor market trends, competitor activities, and new business opportunities.

Required Qualifications & Skills

• Diploma / B.E. / B.Tech. in Mechanical, Electrical, Electronics, Mechatronics, or a related field; alternatively, a relevant business or sales qualification.
• Experience in industrial sales, automation, robotics, SPM, or capital equipment sales will be preferred.
• Strong communication, negotiation, and presentation skills.
• Good knowledge of lead generation, customer relationship management, and sales processes.
• Ability to understand technical products and explain solutions to customers.
• Proficiency in MS Office, Excel, and email communication.
• Willingness to travel for customer meetings and business development activities.
• Self-motivated, target-oriented, and capable of working independently.

Preferred Experience

• Experience in B2B sales and business development in the industrial or manufacturing sector.
• Existing contacts with manufacturing companies, OEMs, automotive industries, and industrial clients will be an advantage.

Key Performance Indicators (KPIs)

• New customer acquisition and qualified lead generation.
• Number of customer meetings and factory visits.
• Enquiry generation and quotation conversion rate.
• Sales revenue and achievement of targets.
• Development of new accounts and repeat business.
• Customer satisfaction and relationship management.