Sales Manager

FORCRETE is a premium building material supplier on a mission to transform the design and construction landscape. We are building a dynamic sales team to educate and inspire our target audience about the endless possibilities of our innovative finishes.

Backed by world-class quality and a dedicated professional service team, FORCRETE delivers a product that is not only beautiful but also reliable and easy to stand behind. We provide comprehensive training, ongoing support, and in-depth product education so you can promote with confidence and close with authority.

This is a rare opportunity to represent a product with a proven track record of success and strong market demand. If you’re passionate about design, architecture, and premium building solutions — and you’re ready to join a fast-growing brand — now is the time to be part of FORCRETE’s story.

Mission: Build long-term relationships with architects and designers, positioning FORCRETE as the premium surface solution for their projects.

About the Role

We are seeking a motivated, relationship-driven Sales Manager to grow Forcrete presence across North America. This role focuses on business development, strategic client relationships, and specification-driven sales within the architecture, design, and construction industries.

Key Responsibilities

• Develop and execute sales plans to grow Forcrete’s presence and revenue across the assigned territory
• Build and maintain strategic relationships with architects, interior designers, general contractors, developers, and other key decision-makers
• Present Forcrete’s product range, applications, and value proposition to clients, specifiers, and project stakeholders
• Drive product specification at the design-development stage and help convert specifications into sales
• Manage and forecast the sales pipeline, prioritising opportunities from first contact through to order or contract
• Lead client meetings, site visits, product presentations, and showroom appointments
• Ensure sample requests and client follow-ups are handled promptly to maintain momentum on active opportunities
• Represent Forcrete at relevant industry events, trade shows, and networking opportunities
• Maintain accurate CRM records, sales forecasts, account plans, and opportunity updates
• Coordinate with leadership, operations, and the Forcrete’s team as appropriate to support a smooth customer and project experience
• Establish and work toward sales goals, revenue targets, and other agreed performance metrics
• Represent Forcrete with professionalism, product knowledge, and integrity

What We're Looking For

Experience & Background

• 2–5 years of sales experience, ideally in architecture, interior design, construction, or luxury materials
• Existing relationships within the design and build community are a strong advantage
• Experience in specification selling or consultative sales preferred
• Familiarity with construction processes, building materials, or decorative finishes
• Experience using CRM platforms (HubSpot preferred)

Skills

• Exceptional relationship-building and networking ability
• Confident and articulate communicator — in person, on the phone, and in writing
• Strong organisational skills — able to manage multiple projects and follow-ups simultaneously
• Able to read and interpret architectural drawings and design specifications
• Comfortable presenting to senior designers, architects, and project stakeholders
• Self-motivated and able to work independently with minimal supervision

Personal Qualities

• Genuine passion for design, interiors, and premium architectural finishes
• Highly presentable and professional — Forcrete is a premium brand and every client interaction must reflect that
• Curious and eager to learn — product knowledge is everything in this role
• Resilient and comfortable with long sales cycles and relationship-based selling
• Collaborative — willing to share leads, knowledge, and wins with the wider team
• Adaptable and calm under pressure — construction timelines move fast
• Client-first mindset — always focused on delivering the right solution, not just closing the deal

What We Offer

• Competitive compensation with performance-based incentives.
• Opportunities for professional growth and development.
• Product training and resources to support sales efforts.
• A collaborative, design-focused environment.
• The opportunity to help grow a premium architectural finishes brand.

How to Apply

Submit your resume through Indeed, highlighting your relevant sales experience and background in the architecture, design, or construction industry.

Job Type: Full-time

Pay: $100,000.00-$180,000.00 per year

Benefits:

• Flexible schedule
• On-site parking

Application question(s):

• Do you have experience building relationships with architects, interior designers, general contractors, and developers, particularly in specification-driven sales?
• How many years of sales experience do you have in architecture, interior design, construction, or premium building materials?
• Do you have experience in sales management, business development, and meeting revenue targets? Please briefly describe your experience.

Licence/Certification:

• Driving Licence (required)

Location:

• Toronto, ON (preferred)

Willingness to travel:

• 50% (preferred)

Work Location: In person