SALES MANAGER

Sales Manager

Department: Sales
Reports To: General Manager
Summary:

Ensures customer retention and profitability in this profit center by hiring, training, and measuring the performance of salespeople and establishing customer-focused sales standards.

Essential Duties:

• Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
• Hires, trains, motivate, counsels, and monitor the performance of all new-vehicle sales employees.
• Prepares and administers an annual operating budget for the new-vehicle sales department.
• Understands, keeps abreast of, and complies with federal, state, and local regulations that affect new-vehicle sales.
• Directs and schedules the activities of all department employees, ensuring proper staffing at all times.
• Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
• Maintains an accurate daily log that reflects all sales activities in the dealership.
• Ensures proper follow up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
• Develops, implements, and monitors a follow-up system for new-vehicle purchasers.
• Maintains teamwork in a customer-focused sales environment throughout the sales, delivery, and follow-up process.
• Conducts daily and weekly sales meetings.
• Provides effective communication throughout the new vehicle department as well as interdepartmentally.
• Ensures that new-vehicle salespeople understand and follow dealership policies and procedures.
• Provides proper product and training resources for salespeople on a regular and continuous basis.
• Oversees the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
• Works with salespeople on programs that will increase the new-car gross and F&I penetration.
• Develops incentive programs along with dealer and other managers.
• Helps salespeople close deals when necessary.
• Completes deal settlement sheets and turns into accounting office in a prompt and timely manner.
• Establishes and maintains standards for the delivery of vehicles to customers.
• Schedules first service appointment at time of delivery.
• Provides dealer with accurate floor traffic control data on a daily basis.
• Processes salesperson commission sheets and monitors payroll records of salespeople.
• Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency.
• Recommends to the general sales manager the new-car inventory to be carried by color, model, and equipment, based on a variety of customer and market analyses.
• Assists the used-vehicle department with trade appraisals as needed.
• Directs merchandising and advertising efforts for the new-vehicle department in conjunction with the other managers and dealer.
• Assists in the development of advertising campaigns and other promotions.
• Attends managers meetings as requested.
• Maintains professional appearance.

Attributes/Skills

• Process driven individual with hands on and disciplined approach
• Proven success working in a fast paced environment
• Experience working with large Sales team
• Proficient in developing and managing a CRM platform to retain customers and seek out new prospective sales