Sales Manager

Postion Summary

We are looking for an experienced and dynamic Sales Manager to lead our sales team. The ideal candidate will be responsible for driving room revenue, developing corporate and travel trade partnerships, building strategic pricing and rate strategies, and expanding the resort's market presence across corporate, MICE, leisure, and group segments.

The role requires a strong commercial mindset, excellent relationship management skills, and the ability to convert market opportunities into sustainable revenue growth.

Key Responsibilities

1. Sales Strategy & Business Development

• Develop and execute comprehensive sales strategies to achieve room revenue, banquet, MICE, and overall business targets.
• Identify new business opportunities across corporate, travel trade, MICE, wedding, leisure, and group segments.
• Build a strong sales pipeline through prospecting, client acquisition, account development, and regular sales calls.
• Monitor market trends, competitor activities, and demand patterns to identify opportunities for business growth.
• Lead the sales team, establish individual targets, review performance, and ensure achievement of overall revenue objectives.

2. Corporate Sales & Key Account Management

• Develop and maintain strong relationships with corporate clients, business houses, industrial organizations, and local companies.
• Establish corporate tie-ups, negotiate corporate rates, and secure long-term business agreements.
• Generate business for room nights, conferences, meetings, residential conferences, corporate events, and social functions.
• Manage key accounts through regular client visits, business reviews, and relationship-building initiatives.
• Identify opportunities to increase share of business from existing corporate accounts.

3. Travel Agent & Travel Trade Relationship Management

• Build and strengthen relationships with travel agents, tour operators, destination management companies, and travel partners.
• Develop strategic partnerships to generate room bookings, leisure packages, group stays, and MICE business.
• Negotiate agent rates, commissions, packages, and commercial terms in line with the resort's revenue objectives.
• Conduct regular partner visits, familiarization trips, sales presentations, and promotional activities.
• Expand the resort's distribution network and ensure consistent business generation from travel trade partners.

4. Rate Strategy & Revenue Optimization

• Develop and implement effective pricing and rate strategies for corporate, travel trade, leisure, group, and MICE segments in coordination with the Revenue Management team.
• Analyze competitor pricing, market demand, occupancy trends, booking patterns, and seasonal demand to recommend appropriate rates.
• Establish segment-wise rate structures, corporate agreements, travel agent tariffs, group rates, and promotional packages.
• Ensure rate parity, pricing discipline, and adherence to approved commercial terms across distribution channels.
• Identify opportunities to improve average daily rate (ADR), revenue per available room (RevPAR), room revenue, and overall profitability.

6. Sales Team Leadership & Performance Management

• Lead, guide, and motivate the sales team to achieve individual and departmental targets.
• Establish clear sales KPIs, account-wise business plans, and periodic performance reviews.
• Monitor sales calls, client meetings, lead conversion, lost business, and future business pipelines.
• Ensure accurate reporting, effective CRM utilization, and timely preparation of sales forecasts and performance reports.
• Coordinate with Front Office, Reservations, Revenue Management, Banquets, and Finance to ensure effective execution of sales commitments.

Candidate Profile

• Graduate in Hotel Management, Business Administration, Marketing, or a related discipline.
• 7–8 years of relevant experience in hotel or resort sales, preferably in a luxury resort, or MICE property.
• Proven experience in corporate sales, travel trade relationship management, and business development.
• Strong understanding of hotel pricing, corporate rate negotiations, revenue management, and market segmentation.
• Established relationships with corporate clients, travel agents, event planners, and local business organizations will be an advantage.
• Demonstrated ability to achieve revenue targets, develop new accounts, and lead a sales team.
• Excellent negotiation, communication, presentation, analytical, and leadership skills.
• Proficiency in MS Excel, sales reporting, CRM systems, and hotel sales tools.

Position Details

Position: Sales Manager

Department: Sales & Marketing

Location: [Insert Location]

Experience: 7–8 Years

Reporting To: Operational Manager / General Manager