Sales Manager

About the Role

We are looking for a dynamic and results-driven Sales Manager to lead our field sales team

and drive customer acquisition for our fintech products. The ideal candidate should have

strong leadership skills, a proven track record in sales, and the ability to build and manage

high-performing teams in a fast-paced startup environment.

Key Responsibilities

• Lead, recruit, train, and motivate a high-performing field sales team.

• Drive customer acquisition and consistently achieve monthly sales targets.

• Build and manage Direct Sales Agents (DSAs), referral partners, and direct sales channels.

• Monitor daily team productivity, conversions, and sales performance.

• Track key sales metrics and implement strategies to improve conversion rates.

• Coordinate with internal teams to resolve operational issues and ensure seamless customer

onboarding.

• Ensure compliance with KYC and onboarding processes.

• Maintain CRM records and prepare regular sales performance reports.

• Identify new business opportunities and expand market reach.

Required Experience

• 5 years of sales experience, with at least 2 years managing a field sales team.

• Experience in FinTech, Banking, NBFC, Credit Cards, Digital Payments, Consumer Lending, or

Financial Services is preferred.

Domain Knowledge

• Good understanding of credit cards, RuPay credit cards, UPI, digital payments, lending

products, and customer acquisition.

• Familiarity with KYC, customer onboarding, and financial product sales.

• Knowledge of fintech products and digital payment ecosystems is an advantage.

Sales Skills

• Proven track record of achieving or exceeding sales targets.

• Experience in building and managing field sales teams, DSAs, and referral networks.

• Strong business development, negotiation, and relationship management skills.

• Ability to recruit, coach, and motivate sales executives.

• Proficient in CRM tools, MS Excel, and sales reporting.

Key Performance Indicators (KPIs)

• Monthly Card Outs and Loan Disbursements.

• App Downloads and Customer Acquisitions.

• Card Activations and Conversion Rates.

• Team Productivity against assigned targets.

• App Download-to-Card Out Ratio.

• Cost Per Acquisition (CPA).

• Sales Team Retention and Performance.

• Daily monitoring of team productivity and timely replacement of underperformers.

Preferred Qualities

• Strong leadership and people management skills.

• Hunter mindset with excellent execution capability.

• High ownership, accountability, and customer-first approach.

• Strong analytical and problem-solving skills.

• Self-driven, adaptable, and comfortable working in a startup environment.

• Excellent communication, presentation, and negotiation skills.

• Willingness to travel extensively for field sales activities.Role & responsibilities