Sales Manager

SALES MANAGER Lumberjack Harley-Davidson | Nacogdoches, Texas

Ready to lead, compete, and take a strong-performing dealership to the next level?

Lumberjack Harley-Davidson is looking for a high-energy, results-driven Sales Manager to lead our sales team, drive profitability, and capitalize on tremendous growth potential. This is an exciting opportunity for an experienced sales leader who knows how to build winning teams, maximize performance, and deliver an exceptional customer experience.

We're looking for more than a manager. We want a leader who sets the pace, develops talent, takes ownership of results, and inspires a team to achieve more.

Located in Nacogdoches, Texas, in the heart of the Piney Woods of Deep East Texas, Lumberjack Harley-Davidson offers more than a place to buy a motorcycle. We're part of a lifestyle and a community built around freedom, adventure, and the open road. With miles of winding backroads through rolling hills and towering pine trees, our location is a natural fit for the Harley-Davidson riding experience.

As Sales Manager, you'll play a key role in growing our business, developing our Fit Specialists, increasing new and pre-owned motorcycle sales, and maximizing departmental profitability. You'll have the opportunity to make a meaningful impact on the dealership's performance while helping build a team and customer experience that riders remember.

WHAT YOU'LL DO

Lead, Coach & Develop a Winning Team

• Recruit, train, coach, and motivate Fit Specialists to achieve and exceed sales objectives.
• Establish clear expectations, drive accountability, and foster a high-performance culture.
• Develop individual talent through ongoing coaching, skill development, and performance feedback.

Drive Sales & Profitability

• Develop and execute sales strategies that increase new and pre-owned Harley-Davidson motorcycle sales.
• Own performance against retail targets, sales objectives, and departmental profitability goals.
• Identify opportunities to improve conversion rates, gross profit, and overall sales performance.
• Lead by example in customer engagement, deal negotiation, and closing.

Own Inventory & Deal Management

• Oversee new and pre-owned motorcycle inventory, including appraisals, trade-ins, pricing, and inventory turn.
• Manage deal structuring, desking, and negotiations to balance customer satisfaction with dealership profitability.
• Direct wholesale processes and make informed inventory decisions based on market conditions and business objectives.

Partner for Maximum Performance

• Work closely with the Finance & Insurance (F&I) team to maximize deal profitability and create a seamless customer handoff.
• Collaborate across departments to ensure an efficient, professional, and consistent buying experience.
• Maintain a strong focus on deal quality, process execution, and transactional performance.

Deliver an Exceptional Customer Experience

• Set the standard for a customer-first sales culture, from the first interaction through delivery and beyond.
• Build lasting relationships that generate repeat business, referrals, and long-term customer loyalty.
• Represent the Harley-Davidson brand with professionalism, enthusiasm, and integrity.

Measure, Analyze & Improve

• Monitor key performance indicators (KPIs) and sales metrics to evaluate results and identify opportunities.
• Use transactional-based KPIs to guide coaching, improve processes, and drive measurable performance gains.
• Recognize team achievements while maintaining a consistent focus on continuous improvement.

WHAT YOU BRING

• Proven experience as a Sales Manager, ideally within a Harley-Davidson or powersports dealership.
• A track record of leading, coaching, and developing a successful sales team.
• Strong business acumen and an understanding of dealership operations, inventory management, and departmental profitability, including P&L performance.
• Experience with deal structuring, trade-in appraisals, inventory pricing, and sales negotiations.
• The ability to interpret KPIs, identify performance gaps, and turn data into action.
• Excellent communication, relationship-building, negotiation, and closing skills.
• A genuine passion for Harley-Davidson, motorcycles, and the riding lifestyle.
• High energy, personal accountability, unwavering integrity, and a competitive, results-driven mindset.
• A valid motorcycle license and the ability to meet dealership insurability requirements.

WHY LUMBERJACK HARLEY-DAVIDSON?

This is your opportunity to make a difference at a solid-performing dealership with significant room to grow. You'll have the chance to shape your team, influence results, strengthen customer relationships, and help drive the next chapter of our success.

If you're a proven sales leader who thrives on developing people, driving numbers, and building something great, we'd like to hear from you.

Bring your leadership. Bring your drive. Help us take Lumberjack Harley-Davidson to the next level.

Apply today!

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person